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Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Ranking product recommendations to optimize for a high click-through rate (CTR) or for high conversion, such as add-to-cart rate (ACR) and Order-Submit-Rate (OSR, view-to-purchase conversion) are standard practices in e-commerce. Optimizing…

Information Retrieval · Computer Science 2025-08-15 Michael Weiss , Robert Rosenbach , Christian Eggenberger

Auction has been used to allocate resources or tasks to processes, machines or other autonomous entities in distributed systems. When different bidders have different demands and valuations on different types of resources or tasks, the…

Computer Science and Game Theory · Computer Science 2019-02-26 Li-Hsing Yen , Guang-Hong Sun

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Li Li , Heng Zou , Xin Xing , Zhaojie Liu , Yanlong Du

Calibration requires predictor outputs to be consistent with their Bayesian posteriors. For machine learning predictors that do not distinguish between small perturbations, calibration errors are continuous in predictions, e.g., smooth…

Machine Learning · Computer Science 2025-04-23 Jason Hartline , Yifan Wu , Yunran Yang

In a sequential regression setting, a decision-maker may be primarily concerned with whether the future observation will increase or decrease compared to the current one, rather than the actual value of the future observation. In this…

Machine Learning · Computer Science 2023-06-09 Youngseog Chung , Aaron Rumack , Chirag Gupta

Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…

Information Retrieval · Computer Science 2021-06-18 Jianqiang Huang , Ke Hu , Qingtao Tang , Mingjian Chen , Yi Qi , Jia Cheng , Jun Lei

Machine learning models deployed in real-world applications are often evaluated with precision-based metrics such as F1-score or AUC-PR (Area Under the Curve of Precision Recall). Heavily dependent on the class prior, such metrics make it…

Machine Learning · Computer Science 2020-04-29 Wissam Siblini , Jordan Fréry , Liyun He-Guelton , Frédéric Oblé , Yi-Qing Wang

Many classification applications require accurate probability estimates in addition to good class separation but often classifiers are designed focusing only on the latter. Calibration is the process of improving probability estimates by…

Machine Learning · Computer Science 2020-01-31 Tuomo Alasalmi , Jaakko Suutala , Heli Koskimäki , Juha Röning

Calibration has been proposed as a way to enhance the reliability and adoption of machine learning classifiers. We study a particular aspect of this proposal: how does calibrating a classification model affect the decisions made by…

Human-Computer Interaction · Computer Science 2025-08-27 Meir Nizri , Amos Azaria , Chirag Gupta , Noam Hazon

Simultaneous ascending auctions present agents with the exposure problem: bidding to acquire a bundle risks the possibility of obtaining an undesired subset of the goods. Auction theory provides little guidance for dealing with this…

Computer Science and Game Theory · Computer Science 2012-07-09 Anna Osepayshvili , Michael P. Wellman , Daniel Reeves , Jeffrey K. MacKie-Mason

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Auctions are key for maximizing sellers' revenue and ensuring truthful bidding among buyers. Recently, an approach known as differentiable economics based on machine learning (ML) has shown promise in learning powerful auction mechanisms…

Computer Science and Game Theory · Computer Science 2025-10-02 Roy Maor Lotan , Inbal Talgam-Cohen , Yaniv Romano

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

Information Retrieval · Computer Science 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

The machine learning community has become increasingly concerned with the potential for bias and discrimination in predictive models. This has motivated a growing line of work on what it means for a classification procedure to be "fair." In…

Machine Learning · Computer Science 2017-11-07 Geoff Pleiss , Manish Raghavan , Felix Wu , Jon Kleinberg , Kilian Q. Weinberger

Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been a lot of attention on the auction process and its game-theoretic aspects, our focus is on the advertisers. In particular,…

Data Structures and Algorithms · Computer Science 2007-05-23 Jon Feldman , S. Muthukrishnan , Martin Pal , Cliff Stein

In this paper, we analyze a natural learning algorithm for uniform pacing of advertising budgets, equipped to adapt to varying ad sale platform conditions. On the demand side, advertisers face a fundamental technical challenge in automating…

Computer Science and Game Theory · Computer Science 2022-11-14 MohammadTaghi Hajiaghayi , Max Springer

Online auction is a cornerstone of e-commerce, and a key challenge is designing incentive-compatible mechanisms that maximize expected revenue. Existing approaches often assume known bidder value distributions and fixed sets of bidders and…

Computer Science and Game Theory · Computer Science 2025-10-14 Jiale Han , Xiaowu Dai
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