Advertising effects in Sznajd marketing model
Statistical Mechanics
2009-11-07 v1 General Finance
Abstract
The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, are applied to marketing with the help of advertising. The larger the lattice is the smaller is the amount of advertising needed to convince the whole market
Cite
@article{arxiv.cond-mat/0207181,
title = {Advertising effects in Sznajd marketing model},
author = {Christian Schulze},
journal= {arXiv preprint arXiv:cond-mat/0207181},
year = {2009}
}
Comments
5 pages including 3 figs., for IJMPC 14, No.1