English

Advertising, consensus, and ageing in multilayer Sznajd model

Statistical Mechanics 2009-11-10 v1

Abstract

In the Sznajd consensus model on the square lattice, two people who agree in their opinions convince their neighbours of this opinion. We generalize it to many layers representing many age levels, and check if still a consensus among all layers is possible. Advertising sometimes but not always produces a consensus on the advertised opinion.

Keywords

Cite

@article{arxiv.cond-mat/0312342,
  title  = {Advertising, consensus, and ageing in multilayer Sznajd model},
  author = {Christian Schulze},
  journal= {arXiv preprint arXiv:cond-mat/0312342},
  year   = {2009}
}

Comments

6 pages including 4 figures, for Int. J. Mod. Phys. C

R2 v1 2026-07-22T10:57:52.995Z