Related papers: Advertising effects in Sznajd marketing model
The traditional Sznajd model, as well as its Ochrombel simplification, for opinion spreading are modified to have a convincing strength proportional to a negative power of the spatial distance. We find the usual phase transition in the full…
In this modification of the Sznajd consensus model on the square lattice, two people of arbitrary distance who agree in their opinions convince their nearest neighbours of this opinion. Similarly to the mean field theory of Slanina and…
In the Sznajd consensus model on the square lattice, two people who agree in their opinions convince their neighbours of this opinion. We generalize it to many layers representing many age levels, and check if still a consensus among all…
The Sznajd model, where two people having the same opinion can convince their neighbours on the square lattice, is modified in the sense of Deffuant et al and Hegselmann, that only neighbours of similar opinions can be convinced. Then…
In this work we study a Sznajd-like opinion dynamics on a square lattice of linear size $L$. For this purpose, we consider that each agent has a convincing power $C$, that is a time-dependent quantity. Each high convincing power group of…
In this work we consider the influence of mass media in the dynamics of the two-dimensional Sznajd model. This influence acts as an external field, and it is introduced in the model by means of a probability $p$ of the agents to follow the…
The Sznajd model, which describes opinion formation and social influence, is treated analytically on a complete graph. We prove the existence of the phase transition in the original formulation of the model, while for the Ochrombel…
In the Sznajd model of 2000, a pair of neighbouring agents on a square lattice convinces its six neighbours of the pair opinion if and only if the two agents of the pair share the same opinion. It differs from other consensus models of…
The Sznajd model in less than a year has found several followers. An isolated person does not convince others; a group of people sharing the same opinions influences the neighbours much more easily. Thus on a square lattice, with variables…
The Sznajd model is one of sociophysics's well-known opinion dynamics models. Based on social validation, it has found application in diverse social systems and remains an intriguing subject of study, particularly in scenarios where…
In this work we study a modified version of the two-dimensional Sznajd sociophysics model. In particular, we consider the effects of agents' reputations in the persuasion rules. In other words, a high-reputation group with a common opinion…
The method of Damage Spreading was used to simulate the influence that a single persons' change of opionion has on the consensus opinion built up in a population if one assumes opinions to form according to the Sznajd Model. The results…
The Nowak modification of the Sznajd opinion dynamics model on the square lattice assumes that with probabilities beta and gamma the opinions flip due to mass-media advertising from down to up, and vice versa. Besides, with probability…
Irreversible opinion spreading phenomena are studied on small-world and scale-free networks by means of the magnetic Eden model, a nonequilibrium kinetic model for the growth of binary mixtures in contact with a thermal bath. In this model,…
Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…
The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on…
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but…
In the consensus model of Sznajd, opinions are integers and a randomly chosen pair of neighbouring agents with the same opinion forces all their neighbours to share that opinion. We propose a simple extension of the model to continuous…