On generalized Gorenstein local rings

In this paper, we introduce generalized Gorenstein local (GGL) rings. The notion of GGL rings is a natural generalization of the notion of almost Gorenstein rings, which can thus be treated as part of the theory of GGL rings. For a Cohen-Macaulay local ring $R$, we explore the endomorphism algebra of the maximal ideal, the trace ideal of the canonical module, Ulrich ideals, and Rees algebras of parameter ideals in connection with the GGL property. We also give numerous examples of numerical semigroup rings, idealizations, and determinantal rings of certain matrices.