A Multilayered Approach to Classifying Customer Responsiveness and Credit Risk
Abstract
This study evaluates the performance of various classifiers in three distinct models: response, risk, and response-risk, concerning credit card mail campaigns and default prediction. In the response model, the Extra Trees classifier demonstrates the highest recall level (79.1%), emphasizing its effectiveness in identifying potential responders to targeted credit card offers. Conversely, in the risk model, the Random Forest classifier exhibits remarkable specificity of 84.1%, crucial for identifying customers least likely to default. Furthermore, in the multi-class response-risk model, the Random Forest classifier achieves the highest accuracy (83.2%), indicating its efficacy in discerning both potential responders to credit card mail campaign and low-risk credit card users. In this study, we optimized various performance metrics to solve a specific credit risk and mail responsiveness business problem.
Cite
@article{arxiv.2601.01970,
title = {A Multilayered Approach to Classifying Customer Responsiveness and Credit Risk},
author = {Ayomide Afolabi and Ebere Ogburu and Symon Kimitei},
journal= {arXiv preprint arXiv:2601.01970},
year = {2026}
}