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A/B testing remains the gold standard for evaluating e-commerce UI changes, yet it diverts traffic, takes weeks to reach significance, and risks harming user experience. We introduce SimGym, a scalable system for rapid offline A/B testing…

Developing and evaluating e-commerce web agents requires environments that preserve meaningful task structure while enabling controllable, reproducible, and scalable scientific comparison. Existing methodologies force a tradeoff: live…

Artificial Intelligence · Computer Science 2026-05-18 Chinmay Savadikar , Mingyu Zhao , Yuanzheng Zhu , Han Li , Shuang Xie , Alberto Castelo , Tianfu Wu , Lingyun Wang

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

Human-Computer Interaction · Computer Science 2026-03-12 Yuxuan Lu , Ting-Yao Hsu , Hansu Gu , Limeng Cui , Yaochen Xie , William Headden , Bingsheng Yao , Akash Veeragouni , Jiapeng Liu , Sreyashi Nag , Jessie Wang , Dakuo Wang

Recommender systems are central to online services, enabling users to navigate through massive amounts of content across various domains. However, their evaluation remains challenging due to the disconnect between offline metrics and online…

Information Retrieval · Computer Science 2026-04-14 Nicolas Bougie , Gian Maria Marconi , Xiaotong Ye , Narimasa Watanabe

A/B testing is a standard method for validating design decisions, yet its reliance on real user traffic limits iteration speed and makes certain experiments impractical. We present SimAB, a system that reframes A/B testing as a fast,…

Modern Vision-Language Models (VLMs) remain poorly characterized in multi-step visual interactions, particularly in how they integrate perception, memory, and action over long horizons. We introduce VisGym, a gymnasium of 17 environments…

Computer Vision and Pattern Recognition · Computer Science 2026-01-26 Zirui Wang , Junyi Zhang , Jiaxin Ge , Long Lian , Letian Fu , Lisa Dunlap , Ken Goldberg , XuDong Wang , Ion Stoica , David M. Chan , Sewon Min , Joseph E. Gonzalez

We present MobileGym, a browser-hosted, lightweight, fully controllable environment for everyday mobile use, targeting interaction fidelity without replicating proprietary backends. It enables two capabilities previously out of reach for…

Artificial Intelligence · Computer Science 2026-05-28 Dingbang Wu , Rui Hao , Haiyang Wang , Shuzhe Wu , Han Xiao , Zhenghong Li , Bojiang Zhou , Zheng Ju , Zichen Liu , Lue Fan , Zhaoxiang Zhang

Large language model (LLM)-based agents are increasingly deployed in e-commerce shopping. To perform thorough, user-tailored product searches, agents should interpret personal preferences, engage in multi-turn dialogues, and ultimately…

We present WebGym, the largest-to-date open-source environment for training realistic visual web agents. Real websites are non-stationary and diverse, making artificial or small-scale task sets insufficient for robust policy learning.…

Machine Learning · Computer Science 2026-05-05 Hao Bai , Alexey Taymanov , Tong Zhang , Aviral Kumar , Spencer Whitehead

In recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user…

Existing benchmarks in e-commerce primarily focus on basic user intents, such as finding or purchasing products. However, real-world users often pursue more complex goals, such as applying vouchers, managing budgets, and finding…

Computation and Language · Computer Science 2025-12-11 Jiangyuan Wang , Kejun Xiao , Qi Sun , Huaipeng Zhao , Tao Luo , Jian Dong Zhang , Xiaoyi Zeng

Evaluating retail strategies before deployment is difficult, as outcomes are determined across multiple stages, from seller-side persuasion through buyer-seller interaction to purchase decisions. However, existing retail simulators capture…

Artificial Intelligence · Computer Science 2026-04-07 Jeonghwan Choi , Jibin Hwang , Gyeonghun Sun , Minjeong Ban , Taewon Yun , Hyeonjae Cheon , Hwanjun Song

This paper presents the Customer Experience (CX) Simulator, a novel framework designed to assess the effects of untested web-marketing campaigns through user behavior simulations. The proposed framework leverages large language models…

Machine Learning · Computer Science 2024-08-01 Akira Kasuga , Ryo Yonetani

Long-horizon interactions between users and LLM-based assistants necessitate effective memory management, yet current approaches face challenges in training and evaluation of memory. Existing memory benchmarks rely on static, off-policy…

Computation and Language · Computer Science 2026-03-03 Cheng Jiayang , Dongyu Ru , Lin Qiu , Yiyang Li , Xuezhi Cao , Yangqiu Song , Xunliang Cai

We introduce QueryGym, an interactive environment for building, testing, and evaluating LLM-based query planning agents. Existing frameworks often tie agents to specific query language dialects or obscure their reasoning; QueryGym instead…

For personalized marketing, a new challenge of how to effectively algorithm the A/B testing to maximize user response is urgently to be overcome. In this paper, we present a new approach, the RL-LLM-AB test framework, for using…

Information Retrieval · Computer Science 2025-06-10 Haoyang Feng , Yanjun Dai , Yuan Gao

Memory is a central capability for LLM agents operating across long-horizon tasks. Existing memory benchmarks predominantly evaluate retention of personalized information in multi-turn chat scenarios, overlooking the dynamic memory…

Computation and Language · Computer Science 2026-05-21 Wujiang Xu , Yu Wang , Kai Mei , Kaiqu Liang , Zhenting Wang , Mingyu Jin , Han Zhang , Shi-Xiong Zhang , Wenyue Hua , Sambit Sahu , Dimitris N. Metaxas

LLMs have recently demonstrated strong potential in simulating online shopper behavior. Prior work has improved action prediction by applying SFT on action traces with LLM-generated rationales, and by leveraging RL to further enhance…

Computers and Society · Computer Science 2025-10-23 Yimeng Zhang , Jiri Gesi , Ran Xue , Tian Wang , Ziyi Wang , Yuxuan Lu , Sinong Zhan , Huimin Zeng , Qingjun Cui , Yufan Guo , Jing Huang , Mubarak Shah , Dakuo Wang

We propose VRGym, a virtual reality testbed for realistic human-robot interaction. Different from existing toolkits and virtual reality environments, the VRGym emphasizes on building and training both physical and interactive agents for…

Human-Computer Interaction · Computer Science 2019-04-04 Xu Xie , Hangxin Liu , Zhenliang Zhang , Yuxing Qiu , Feng Gao , Siyuan Qi , Yixin Zhu , Song-Chun Zhu

On large-scale e-commerce platforms with tens of millions of active monthly users, recommending visually similar products is essential for enabling users to efficiently discover items that align with their preferences. This study presents…

Information Retrieval · Computer Science 2025-10-16 Yuki Yada , Sho Akiyama , Ryo Watanabe , Yuta Ueno , Yusuke Shido , Andre Rusli
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