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With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…
To ensure that AI-infused systems work for disabled people, we need to bring accessibility datasets sourced from this community in the development lifecycle. However, there are many ethical and privacy concerns limiting greater data…
Nowadays, all major web browsers have a private browsing mode. However, the mode's benefits and limitations are not particularly understood. Through the use of survey studies, prior work has found that most users are either unaware of…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Adolescents heavily rely on social media to build and maintain close relationships, yet current platform designs often make self-disclosure feel risky or uncomfortable. Through a three-part study involving 19 teens aged 13-18, we identify…
Systems aiming to aid consumers in their decision-making (e.g., by implementing persuasive techniques) are more likely to be effective when consumers trust them. However, recent research has demonstrated that the machine learning algorithms…
Targeted advertising is fueled by the comprehensive tracking of users' online activity. As a result, advertising companies, such as Google and Meta, encourage website administrators to not only install tracking scripts on their websites but…
This paper initiates the study of the testable implications of choice data in settings where agents have privacy preferences. We adapt the standard conceptualization of consumer choice theory to a situation where the consumer is aware of,…
Deceptive patterns (DPs) are user interface designs deliberately crafted to manipulate users into unintended decisions, often by exploiting cognitive biases for the benefit of companies or services. While numerous studies have explored ways…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
The exchange of personal information in digital environments poses significant risks, including identity theft, privacy breaches, and data misuse. Addressing these challenges requires a deep understanding of user behavior and mental models…
People use web search engines to find information before forming opinions, which can lead to practical decisions with different levels of impact. The cognitive effort of search can leave opinionated users vulnerable to cognitive biases,…
The measurement and analysis of human sex and gender is a nuanced problem with many overlapping considerations including statistical bias, data privacy, and the ethical treatment of study subjects. Traditionally, human gender and sex have…
Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…
With the prevalence of misinformation online, researchers have focused on developing various machine learning algorithms to detect fake news. However, users' perception of machine learning outcomes and related behaviors have been widely…
Small and medium-sized enterprises (SME) are considered more vulnerable to cyber-attacks. However, and based on SMEs characteristics, they do not adopt good cybersecurity practices. To address the SMEs security adoption problem, we are…
Opinionated users often seek information that aligns with their preexisting beliefs while dismissing contradictory evidence due to confirmation bias. This conduct hinders their ability to consider alternative stances when searching the web.…
In todays world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other areas. Corporate websites should be more dynamic, more interactive, and more compatible with new…
The virtual dimension called `Cyberspace' built on internet technologies has served people's daily lives for decades. Now it offers advanced services and connected experiences with the developing pervasive computing technologies that…
The overturning of the Internet Privacy Rules by the Federal Communications Commissions (FCC) in late March 2017 allows Internet Service Providers (ISPs) to collect, share and sell their customers' Web browsing data without their consent.…