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In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…

Machine Learning · Computer Science 2019-07-04 Saeid Soheily Khah , Yiming Wu

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Click-through rate (CTR) prediction plays a crucial role in modern recommender systems. While many existing methods utilize ensemble networks to improve CTR model performance, they typically restrict the ensemble to only two or three…

Information Retrieval · Computer Science 2025-06-23 Honghao Li , Lei Sang , Yi Zhang , Guangming Cui , Yiwen Zhang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Owing to the impressive general intelligence of large language models (LLMs), there has been a growing trend to integrate them into recommender systems to gain a more profound insight into human interests and intentions. Existing LLMs-based…

Information Retrieval · Computer Science 2024-10-29 Chuang Zhao , Xing Su , Ming He , Hongke Zhao , Jianping Fan , Xiaomeng Li

Deep learning has become the workhorse for a wide range of natural language processing applications. But much of the success of deep learning relies on annotated examples. Annotation is time-consuming and expensive to produce at scale. Here…

Computation and Language · Computer Science 2020-09-01 Hai Wang

Cross-cultural entity translation remains challenging for large language models (LLMs) as literal or phonetic renderings are usually yielded instead of culturally appropriate translations in context. However, relevant knowledge may already…

Computation and Language · Computer Science 2026-04-21 Jiang Zhou , Xiaohu Zhao , Xinwei Wu , Tianyu Dong , Hao Wang , Yangyang Liu , Heng Liu , Linlong Xu , Longyue Wang , Weihua Luo , Deyi Xiong

Conversion and conversion rate (CVR) prediction play a critical role in efficient advertising decision-making. In past decades, although researchers have developed plenty of models for CVR prediction, the methodological evolution and…

Information Retrieval · Computer Science 2025-12-02 Tao Xue , Yanwu Yang , Panyu Zhai

Different from large-scale platforms such as Taobao and Amazon, CVR modeling in small-scale recommendation scenarios is more challenging due to the severe Data Distribution Fluctuation (DDF) issue. DDF prevents existing CVR models from…

Machine Learning · Computer Science 2022-04-29 Xiaofeng Pan , Ming Li , Jing Zhang , Keren Yu , Luping Wang , Hong Wen , Chengjun Mao , Bo Cao

Building multi-turn information-seeking conversation systems is an important and challenging research topic. Although several advanced neural text matching models have been proposed for this task, they are generally not efficient for…

Computation and Language · Computer Science 2018-06-15 Minghui Qiu , Liu Yang , Feng Ji , Weipeng Zhao , Wei Zhou , Jun Huang , Haiqing Chen , W. Bruce Croft , Wei Lin

Recently, reinforcement learning with verifiable rewards (RLVR) has been widely used for enhancing the reasoning abilities of large language models (LLMs). A core challenge in RLVR involves managing the exchange between entropy and…

Computation and Language · Computer Science 2025-08-05 Jia Deng , Jie Chen , Zhipeng Chen , Wayne Xin Zhao , Ji-Rong Wen

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…

Information Retrieval · Computer Science 2023-08-29 Shaowei Liu , Yangjun Liu

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…

Information Retrieval · Computer Science 2024-10-07 Huanshuo Liu , Bo Chen , Menghui Zhu , Jianghao Lin , Jiarui Qin , Yang Yang , Hao Zhang , Ruiming Tang

Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization methods that thoroughly focus on the gradient alignment of…

Information Retrieval · Computer Science 2023-03-13 Xuanhua Yang , Jianxin Zhao , Shaoguo Liu , Liang Wang , Bo Zheng

Probabilistic learning to rank (LTR) has been the dominating approach for optimizing the ranking metric, but cannot maximize long-term rewards. Reinforcement learning models have been proposed to maximize user long-term rewards by…

Machine Learning · Computer Science 2024-01-18 Teng Xiao , Suhang Wang

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the…

Information Retrieval · Computer Science 2021-05-12 Yongchun Zhu , Kaikai Ge , Fuzhen Zhuang , Ruobing Xie , Dongbo Xi , Xu Zhang , Leyu Lin , Qing He

Scaling a Search Conversion Rate (CVR) prediction model, especially in high-traffic environments, presents a challenge: superior model quality needs to be balanced with strict constraints on training cost and serving latency. This paper…

Transferring knowledge across a sequence of reinforcement-learning tasks is challenging, and has a number of important applications. Though there is encouraging empirical evidence that transfer can improve performance in subsequent…

Machine Learning · Computer Science 2013-09-27 Emma Brunskill , Lihong Li

In the robotics literature, different knowledge transfer approaches have been proposed to leverage the experience from a source task or robot -- real or virtual -- to accelerate the learning process on a new task or robot. A commonly made…

Robotics · Computer Science 2020-03-31 Michael J. Sorocky , Siqi Zhou , Angela P. Schoellig