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Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves…

Machine Learning · Statistics 2018-04-25 Xiao Ma , Liqin Zhao , Guan Huang , Zhi Wang , Zelin Hu , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR…

Information Retrieval · Computer Science 2023-02-17 Xuanji Xiao , Huabin Chen , Yuzhen Liu , Xing Yao , Pei Liu , Chaosheng Fan , Nian Ji , Xirong Jiang

In recent years, the recommendation content on e-commerce platforms has become increasingly rich -- a single user feed may contain multiple entities, such as selling products, short videos, and content posts. To deal with the multi-entity…

Information Retrieval · Computer Science 2024-11-26 Jianyu Guan , Zongming Yin , Tianyi Zhang , Leihui Chen , Yin Zhang , Fei Huang , Jufeng Chen , Shuguang Han

Post-click Conversion Rate (CVR) prediction task plays an essential role in industrial applications, such as recommendation and advertising. Conventional CVR methods typically suffer from the data sparsity problem as they rely only on…

Information Retrieval · Computer Science 2023-09-18 Kai Ouyang , Wenhao Zheng , Chen Tang , Xuanji Xiao , Hai-Tao Zheng

Evolutionary multitasking (EMT) algorithms typically require tailored designs for knowledge transfer, in order to assure convergence and optimality in multitask optimization. In this paper, we explore designing a systematic and…

Neural and Evolutionary Computing · Computer Science 2025-11-20 Jiajun Zhan , Zeyuan Ma , Yue-Jiao Gong , Kay Chen Tan

Industrial recommender systems are frequently tasked with approximating probabilities for multiple, often closely related, user actions. For example, predicting if a user will click on an advertisement and if they will then purchase the…

Information Retrieval · Computer Science 2021-09-01 Conor O'Brien , Kin Sum Liu , James Neufeld , Rafael Barreto , Jonathan J Hunt

Post-click conversion rate (CVR) estimation is a fundamental task in developing effective recommender systems, yet it faces challenges from data sparsity and sample selection bias. To handle both challenges, the entire space multitask…

Machine Learning · Computer Science 2026-03-26 Hao Wang , Zhichao Chen , Zhaoran Liu , Haozhe Li , Degui Yang , Xinggao Liu , Haoxuan Li

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

Evolutionary multi-task optimization (EMTO) is an advanced optimization paradigm that improves search efficiency by enabling knowledge transfer across multiple tasks solved in parallel. Accordingly, a broad range of knowledge transfer…

Neural and Evolutionary Computing · Computer Science 2026-04-01 Xuebin Lyu , Yuxiao Huang , XueFeng Chen , Jing Tang , Liang Feng , Kay Chen Tan

Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-$k$ recommendation lists in terms of precision, recall, MAP,…

Information Retrieval · Computer Science 2019-02-05 Changhua Pei , Xinru Yang , Qing Cui , Xiao Lin , Fei Sun , Peng Jiang , Wenwu Ou , Yongfeng Zhang

Ranking product recommendations to optimize for a high click-through rate (CTR) or for high conversion, such as add-to-cart rate (ACR) and Order-Submit-Rate (OSR, view-to-purchase conversion) are standard practices in e-commerce. Optimizing…

Information Retrieval · Computer Science 2025-08-15 Michael Weiss , Robert Rosenbach , Christian Eggenberger

While Deep Reinforcement Learning (DRL) has emerged as a promising approach to many complex tasks, it remains challenging to train a single DRL agent that is capable of undertaking multiple different continuous control tasks. In this paper,…

Machine Learning · Computer Science 2020-10-19 Zhiyuan Xu , Kun Wu , Zhengping Che , Jian Tang , Jieping Ye

We propose an efficient knowledge transfer approach for model-based reinforcement learning, addressing the challenge of deploying large world models in resource-constrained environments. Our method distills a high-capacity multi-task agent…

Machine Learning · Computer Science 2025-07-04 Dmytro Kuzmenko , Nadiya Shvai

Statistical analysis of network data has attracted considerable attention in recent years, due to the rapid advancement of well-trained network models and the accessibility of large public network datasets. In this article, we propose a…

Methodology · Statistics 2026-04-22 Yong He , Kangxiang Qin , Haoran Tang

Conversion rate (CVR) prediction is one of the most critical tasks for digital display advertising. Commercial systems often require to update models in an online learning manner to catch up with the evolving data distribution. However,…

Machine Learning · Computer Science 2021-07-19 Jia-Qi Yang , Xiang Li , Shuguang Han , Tao Zhuang , De-Chuan Zhan , Xiaoyi Zeng , Bin Tong

Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender…

Information Retrieval · Computer Science 2019-01-28 Hongwei Wang , Fuzheng Zhang , Miao Zhao , Wenjie Li , Xing Xie , Minyi Guo

Pre-trained language models (PLMs) demonstrate remarkable intelligence but struggle with emerging tasks unseen during training in real-world applications. Training separate models for each new task is usually impractical. Multi-task…

Computation and Language · Computer Science 2025-05-02 Xiao Zhang , Kangsheng Wang , Tianyu Hu , Huimin Ma

Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-fundamentally determine label generation and model…

Machine Learning · Computer Science 2025-08-22 Sishuo Chen , Zhangming Chan , Xiang-Rong Sheng , Lei Zhang , Sheng Chen , Chenghuan Hou , Han Zhu , Jian Xu , Bo Zheng

Knowledge Transfer (KT) achieves competitive performance and is widely used for image classification tasks in model compression and transfer learning. Existing KT works transfer the information from a large model ("teacher") to train a…

Machine Learning · Computer Science 2023-03-15 Kaiqi Zhao , Yitao Chen , Ming Zhao

Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender systems. This task is deemed quite challenging under the industrial setting with two major issues: 1) selection bias caused by user self-selection, and…

Information Retrieval · Computer Science 2020-04-07 Wenhao Zhang , Wentian Bao , Xiao-Yang Liu , Keping Yang , Quan Lin , Hong Wen , Ramin Ramezani
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