Related papers: Beyond Translation: Cross-Cultural Meme Transcreat…
Memes are a dominant medium for online communication and manipulation because meaning emerges from interactions between embedded text, imagery, and cultural context. Existing meme research is distributed across tasks (hate, misogyny,…
Cultural context profoundly shapes how people interpret online content, yet vision-language models (VLMs) remain predominantly trained through Western or English-centric lenses. This limits their fairness and cross-cultural robustness in…
Memes represent a tightly coupled, multimodal form of social expression, in which visual context and overlaid text jointly convey nuanced affect and commentary. Inspired by cognitive reappraisal in psychology, we introduce Meme Reappraisal,…
Memes are graphics and text overlapped so that together they present concepts that become dubious if one of them is absent. It is spread mostly on social media platforms, in the form of jokes, sarcasm, motivating, etc. After the success of…
Memes are a powerful tool for communication over social media. Their affinity for evolving across politics, history, and sociocultural phenomena makes them an ideal communication vehicle. To comprehend the subtle message conveyed within a…
Metaphors are pervasive in communication, making them crucial for natural language processing (NLP). Previous research on automatic metaphor processing predominantly relies on training data consisting of English samples, which often reflect…
Meme is an interesting word. Internet memes offer unique insights into the changes in our perception of the world, the media and our own lives. If you surf the Internet for long enough, you will see it somewhere on the Internet. With the…
Memes have emerged as a popular form of multimodal online communication, where their interpretation heavily depends on the specific context in which they appear. Current approaches predominantly focus on isolated meme analysis, either for…
As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only…
Internet memes, now a staple of digital communication, play a pivotal role in how users engage within online communities and allow researchers to gain insight into contemporary digital culture. These engaging user-generated content are…
Memes have become a distinctive and effective form of communication in the digital era, attracting online communities and cutting across cultural barriers. Even though memes are frequently linked with humor, they have an amazing capacity to…
Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper,…
As a kind of new expression elements, Internet memes are popular and extensively used in online chatting scenarios since they manage to make dialogues vivid, moving, and interesting. However, most current dialogue researches focus on…
Humor, deeply rooted in societal meanings and cultural details, poses a unique challenge for machines. While advances have been made in natural language processing, real-world humor often thrives in a multi-modal context, encapsulated…
Much work in the space of NLP has used computational methods to explore sociolinguistic variation in text. In this paper, we argue that memes, as multimodal forms of language comprised of visual templates and text, also exhibit meaningful…
Meme-based social abuse detection is challenging because harmful intent often relies on implicit cultural symbolism and subtle cross-modal incongruence. Prior approaches, from fusion-based methods to in-context learning with Large…
Online memes are a powerful yet challenging medium for content moderation, often masking harmful intent behind humor, irony, or cultural symbolism. Conventional moderation systems "especially those relying on explicit text" frequently fail…
Given the rise of multimedia content, human translators increasingly focus on culturally adapting not only words but also other modalities such as images to convey the same meaning. While several applications stand to benefit from this,…
Image-with-text memes combine text with imagery to achieve comedy, but in today's world, they also play a pivotal role in online communication, influencing politics, marketing, and social norms. A "meme template" is a preexisting layout or…
Recent multimodal large language models have shown promising ability in generating humorous captions for images, yet they still lack stable control over explicit cultural context, making it difficult to jointly maintain image relevance,…