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Industry recommender systems usually suffer from highly-skewed long-tail item distributions where a small fraction of the items receives most of the user feedback. This skew hurts recommender quality especially for the item slices without…

Information Retrieval · Computer Science 2023-09-06 Yin Zhang , Ruoxi Wang , Tiansheng Yao , Xinyang Yi , Lichan Hong , James Caverlee , Ed H. Chi , Derek Zhiyuan Cheng

In this work, we investigate the online learning problem of revenue maximization in ad auctions, where the seller needs to learn the click-through rates (CTRs) of each ad candidate and charge the price of the winner through a pay-per-click…

Information Retrieval · Computer Science 2024-03-05 Zhe Feng , Christopher Liaw , Zixin Zhou

Accurately predicting click-through rates (CTR) under stringent privacy constraints poses profound challenges, particularly when user-item interactions are sparse and fragmented across domains. Conventional cross-domain CTR (CCTR) methods…

Information Retrieval · Computer Science 2025-03-24 Jiangcheng Qin , Xueyuan Zhang , Baisong Liu , Jiangbo Qian , Yangyang Wang

Neural networks have achieved impressive performance for data in the distribution which is the same as the training set but can produce an overconfident incorrect result for the data these networks have never seen. Therefore, it is…

Machine Learning · Computer Science 2022-08-22 Jinhong Lin

Out-of-distribution (OOD) detection is important for deploying machine learning models in the real world, where test data from shifted distributions can naturally arise. While a plethora of algorithmic approaches have recently emerged for…

Machine Learning · Computer Science 2021-12-03 Peyman Morteza , Yixuan Li

In spite of the tremendous development of recommender system owing to the progressive capability of machine learning recently, the current recommender system is still vulnerable to the distribution shift of users and items in realistic…

Machine Learning · Computer Science 2022-02-10 Yue He , Zimu Wang , Peng Cui , Hao Zou , Yafeng Zhang , Qiang Cui , Yong Jiang

Cross-Domain Sequential Recommendation (CDSR) leverages user behaviors across domains to enhance recommendation quality. However, naive aggregation of sequential signals can introduce conflicting domain-specific preferences, leading to…

Information Retrieval · Computer Science 2025-09-12 Xiaoxin Ye , Chengkai Huang , Hongtao Huang , Lina Yao

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…

Information Retrieval · Computer Science 2023-08-17 Shuwei Chen , Xiang Li , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang

People usually have different intents for choosing items, while their preferences under the same intent may also different. In traditional collaborative filtering approaches, both intent and preference factors are usually entangled in the…

Information Retrieval · Computer Science 2023-05-19 Chao Wang , Hengshu Zhu , Dazhong Shen , Wei wu , Hui Xiong

Sequential recommendation is one of the important branches of recommender system, aiming to achieve personalized recommended items for the future through the analysis and prediction of users' ordered historical interactive behaviors.…

Information Retrieval · Computer Science 2024-05-09 Zeyu Hu , Yuzhi Xiao , Tao Huang , Xuanrong Huo

Out-of-distribution (OOD) detection plays a crucial role in ensuring the safe deployment of deep neural network (DNN) classifiers. While a myriad of methods have focused on improving the performance of OOD detectors, a critical gap remains…

Machine Learning · Computer Science 2023-06-07 Jihye Choi , Jayaram Raghuram , Ryan Feng , Jiefeng Chen , Somesh Jha , Atul Prakash

The ability of a deep learning network to distinguish between in-distribution (ID) and out-of-distribution (OOD) inputs is crucial for ensuring the reliability and trustworthiness of AI systems. Existing OOD detection methods often involve…

Machine Learning · Computer Science 2024-12-25 Gagandeep Singh , Ishan Mishra , Deepak Mishra

Recommendation algorithms forecast user preferences by correlating user and item representations derived from historical interaction patterns. In pursuit of enhanced performance, many methods focus on learning robust and independent…

Information Retrieval · Computer Science 2024-08-01 Zhenyang Li , Fan Liu , Yinwei Wei , Zhiyong Cheng , Liqiang Nie , Mohan Kankanhalli

User behavior data in recommender systems are driven by the complex interactions of many latent factors behind the users' decision making processes. The factors are highly entangled, and may range from high-level ones that govern user…

Machine Learning · Computer Science 2019-11-01 Jianxin Ma , Chang Zhou , Peng Cui , Hongxia Yang , Wenwu Zhu

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for treating CTR prediction as a binary classification problem,…

Information Retrieval · Computer Science 2024-07-09 Zhutian Lin , Junwei Pan , Shangyu Zhang , Ximei Wang , Xi Xiao , Shudong Huang , Lei Xiao , Jie Jiang

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Modeling long-term user interests with massive historical user behaviors enhances click-through rate (CTR) prediction performance in advertising and recommendation systems. Typically, a two-stage framework is widely adopted, where a general…

Information Retrieval · Computer Science 2026-05-18 Jiangli Shao , Kaifu Zheng , Hao Fang , Huimu Ye , Zhiwei Liu , Bo Zhang , Shu Han , Xingxing Wang

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Cross-domain recommendation (CDR) aims to alleviate the data sparsity by transferring knowledge across domains. Disentangled representation learning provides an effective solution to model complex user preferences by separating intra-domain…

Information Retrieval · Computer Science 2025-07-24 Yuhan Wang , Qing Xie , Zhifeng Bao , Mengzi Tang , Lin Li , Yongjian Liu