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Accuracy and diversity have long been considered to be two conflicting goals for recommendations. We point out, however, that as the diversity is typically measured by certain pre-selected item attributes, e.g., category as the most…

Information Retrieval · Computer Science 2023-01-16 Xiaoying Zhang , Hongning Wang , Hang Li

Out-of-distribution (OOD) detection is critical to ensuring the reliability and safety of machine learning systems. For instance, in autonomous driving, we would like the driving system to issue an alert and hand over the control to humans…

Computer Vision and Pattern Recognition · Computer Science 2024-01-24 Jingkang Yang , Kaiyang Zhou , Yixuan Li , Ziwei Liu

Social recommendation systems face the problem of social influence bias, which can lead to an overemphasis on recommending items that friends have interacted with. Addressing this problem is crucial, and existing methods often rely on…

Social and Information Networks · Computer Science 2024-03-07 Li Wang , Min Xu , Quangui Zhang , Yunxiao Shi , Qiang Wu

Multi-touch attribution (MTA), aiming to estimate the contribution of each advertisement touchpoint in conversion journeys, is essential for budget allocation and automatically advertising. Existing methods first train a model to predict…

Information Retrieval · Computer Science 2022-07-22 Di Yao , Chang Gong , Lei Zhang , Sheng Chen , Jingping Bi

Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…

Information Retrieval · Computer Science 2014-07-29 Yuyu Zhang , Hanjun Dai , Chang Xu , Jun Feng , Taifeng Wang , Jiang Bian , Bin Wang , Tie-Yan Liu

Native ad is a popular type of online advertisement which has similar forms with the native content displayed on websites. Native ad CTR prediction is useful for improving user experience and platform revenue. However, it is challenging due…

Information Retrieval · Computer Science 2020-07-24 Chuhan Wu , Fangzhao Wu , Tao Di , Yongfeng Huang , Xing Xie

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Session-based recommendation (SBR) has drawn increasingly research attention in recent years, due to its great practical value by only exploiting the limited user behavior history in the current session. Existing methods typically learn the…

Information Retrieval · Computer Science 2022-01-12 Ansong Li , Zhiyong Cheng , Fan Liu , Zan Gao , Weili Guan , Yuxin Peng

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance…

Machine Learning · Computer Science 2018-10-22 Muhammad Asiful Islam , Ramakrishnan Srikant , Sugato Basu

The superior performance of object detectors is often established under the condition that the test samples are in the same distribution as the training data. However, in many practical applications, out-of-distribution (OOD) instances are…

Computer Vision and Pattern Recognition · Computer Science 2023-10-31 Tianhao Zhang , Shenglin Wang , Nidhal Bouaynaya , Radu Calinescu , Lyudmila Mihaylova

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR)…

Machine Learning · Computer Science 2022-11-17 Yaxian Xia , Yi Cao , Sihao Hu , Tong Liu , Lingling Lu

Out-Of-Distribution (OOD) detection has received broad attention over the years, aiming to ensure the reliability and safety of deep neural networks (DNNs) in real-world scenarios by rejecting incorrect predictions. However, we notice a…

Computer Vision and Pattern Recognition · Computer Science 2022-12-01 Yao Zhu , Yuefeng Chen , Xiaodan Li , Rong Zhang , Hui Xue , Xiang Tian , Rongxin Jiang , Bolun Zheng , Yaowu Chen

Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting…

Computer Vision and Pattern Recognition · Computer Science 2016-09-21 Junxuan Chen , Baigui Sun , Hao Li , Hongtao Lu , Xian-Sheng Hua

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

The quantification of uncertainty is important for the adoption of machine learning, especially to reject out-of-distribution (OOD) data back to human experts for review. Yet progress has been slow, as a balance must be struck between…

Machine Learning · Computer Science 2022-09-12 Derek Everett , Andre T. Nguyen , Luke E. Richards , Edward Raff

Reliable detection of out-of-distribution (OOD) inputs is increasingly understood to be a precondition for deployment of machine learning systems. This paper proposes and investigates the use of contrastive training to boost OOD detection…

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Out-of-distribution (OOD) detection is critical for safety-sensitive machine learning applications and has been extensively studied, yielding a plethora of methods developed in the literature. However, most studies for OOD detection did not…

Computer Vision and Pattern Recognition · Computer Science 2023-10-13 Atsuyuki Miyai , Qing Yu , Go Irie , Kiyoharu Aizawa

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen
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