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This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary…

Machine Learning · Computer Science 2024-05-30 Chang Zhou , Yang Zhao , Jin Cao , Yi Shen , Xiaoling Cui , Chiyu Cheng

With the widespread application of machine learning technology in recent years, the demand for training data has increased significantly, leading to the emergence of research areas such as data trading. The work in this field is still in…

Computer Science and Game Theory · Computer Science 2024-05-14 Kongyang Chen , Zeming Xu , Bing Mi

Automated bidding, an emerging intelligent decision making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate the cumulative utilities and have private financial…

Computer Science and Game Theory · Computer Science 2023-08-22 Yidan Xing , Zhilin Zhang , Zhenzhe Zheng , Chuan Yu , Jian Xu , Fan Wu , Guihai Chen

Designing an incentive-compatible auction mechanism that maximizes the auctioneer's revenue while minimizes the bidders' ex-post regret is an important yet intricate problem in economics. Remarkable progress has been achieved through…

Computer Science and Game Theory · Computer Science 2022-10-12 Tian Qin , Fengxiang He , Dingfeng Shi , Wenbing Huang , Dacheng Tao

The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. When a group of competing advertisers is managed by a common…

Computer Science and Game Theory · Computer Science 2022-05-02 Giulia Romano , Matteo Castiglioni , Alberto Marchesi , Nicola Gatti

We develop a novel optimization model to maximize the profit of a Demand-Side Platform (DSP) while ensuring that the budget utilization preferences of the DSP's advertiser clients are adequately met. Our model is highly flexible and can be…

Optimization and Control · Mathematics 2018-05-31 Alfonso Lobos , Paul Grigas , Zheng Wen , Kuang-chih Lee

Online advertising is the main source of revenue for many Internet firms. A central component of online advertising is the underlying mechanism that selects and prices the winning ads for a given ad slot. In this paper we study designing a…

Computer Science and Game Theory · Computer Science 2015-07-02 Gagan Goel , MohammadTaghi Hajiaghayi , Mohammad Reza Khani

The design of revenue-maximizing combinatorial auctions, i.e. multi-item auctions over bundles of goods, is one of the most fundamental problems in computational economics, unsolved even for two bidders and two items for sale. In the…

Machine Learning · Computer Science 2016-06-15 Maria-Florina Balcan , Tuomas Sandholm , Ellen Vitercik

Over the last decade, digital media (web or app publishers) generalized the use of real time ad auctions to sell their ad spaces. Multiple auction platforms, also called Supply-Side Platforms (SSP), were created. Because of this…

Brand advertising plays a critical role in building long-term consumer awareness and loyalty, making it a key objective for advertisers across digital platforms. Although real-time bidding has been extensively studied, there is limited…

Computer Science and Game Theory · Computer Science 2026-03-10 Yuanlong Chen , Bowen Zhu , Bing Xia , Yichuan Wang

In real world systems, the predictions of deployed Machine Learned models affect the training data available to build subsequent models. This introduces a bias in the training data that needs to be addressed. Existing solutions to this…

Machine Learning · Computer Science 2018-04-20 John Moore , Joel Pfeiffer , Kai Wei , Rishabh Iyer , Denis Charles , Ran Gilad-Bachrach , Levi Boyles , Eren Manavoglu

This paper presents HUANet, a constrained deep neural network architecture that unrolls the iterations of the Alternating Direction Method of Multipliers (ADMM) into a trainable neural network for solving constrained convex optimization…

Optimization and Control · Mathematics 2026-04-16 Trinh Tran , Binh Nguyen , Truong X. Nghiem

We introduce a new matching design for financial transactions in an electronic market. In this mechanism, called ad-hoc electronic auction design (AHEAD), market participants can trade between themselves at a fixed price and trigger an…

Trading and Market Microstructure · Quantitative Finance 2020-10-07 Joffrey Derchu , Philippe Guillot , Thibaut Mastrolia , Mathieu Rosenbaum

We study the classic single-item auction setting of Myerson, but under the assumption that the buyers' values for the item are distributed over finite supports. Using strong LP duality and polyhedral theory, we rederive various key results…

Computer Science and Game Theory · Computer Science 2025-01-27 Yiannis Giannakopoulos , Johannes Hahn

Sponsored Search Auctions (SSAs) arguably represent the problem at the intersection of computer science and economics with the deepest applications in real life. Within the realm of SSAs, the study of the effects that showing one ad has on…

Computer Science and Game Theory · Computer Science 2016-04-15 Nicola Gatti , Marco Rocco , Paolo Serafino , Carmine Ventre

Federated learning makes it possible for all parties with data isolation to train the model collaboratively and efficiently while satisfying privacy protection. To obtain a high-quality model, an incentive mechanism is necessary to motivate…

Computer Science and Game Theory · Computer Science 2022-05-18 Jingwen Zhang , Yuezhou Wu , Rong Pan

In this paper, we present the first approximation algorithms for the problem of designing revenue optimal Bayesian incentive compatible auctions when there are multiple (heterogeneous) items and when bidders can have arbitrary demand and…

Computer Science and Game Theory · Computer Science 2010-03-30 Sayan Bhattacharya , Gagan Goel , Sreenivas Gollapudi , Kamesh Munagala

This paper proposes a new combinatorial auction framework for local energy flexibility markets, which addresses the issue of prosumers' inability to bundle multiple flexibility time intervals. To solve the underlying NP-complete winner…

Machine Learning · Computer Science 2023-07-27 Awadelrahman M. A. Ahmed , Frank Eliassen , Yan Zhang

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an…

Computer Science and Game Theory · Computer Science 2023-06-16 Yuan Deng , Negin Golrezaei , Patrick Jaillet , Jason Cheuk Nam Liang , Vahab Mirrokni

In online ad markets, a rising number of advertisers are employing bidding agencies to participate in ad auctions. These agencies are specialized in designing online algorithms and bidding on behalf of their clients. Typically, an agency…

Computer Science and Game Theory · Computer Science 2023-06-14 Yurong Chen , Qian Wang , Zhijian Duan , Haoran Sun , Zhaohua Chen , Xiang Yan , Xiaotie Deng
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