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This paper investigates an optimal control problem for an adoption-opinion model that couples opinion dynamics with a compartmental adoption framework on a multilayer network to study the diffusion of sustainable behaviors. Adoption evolves…

Systems and Control · Electrical Eng. & Systems 2026-01-26 Martina Alutto , Qiulin Xu , Fabrizio Dabbene , Hideaki Ishii , Chiara Ravazzi

This paper studies an optimal control problem for an adoption-opinion model that couples innovation adoption with opinion formation on a multilayer network. Adoption spreads through social contagion and perceived benefits, while opinions…

Optimization and Control · Mathematics 2025-11-13 Martina Alutto , Qiulin Xu , Fabrizio Dabbene , Hideaki Ishii , Chiara Ravazzi

Addressing global challenges often involves stimulating the large-scale adoption of new products or behaviors. Research traditions that focus on individual decision making suggest that achieving this objective requires identifying the…

Physics and Society · Physics 2026-04-23 Radu Tanase , René Algesheimer , Manuel S. Mariani

We introduce a model to study the delicate relation between the spreading of information and the formation of opinions in social systems. For this purpose, we propose a two-layer multiplex network model in which consensus dynamics takes…

Physics and Society · Physics 2019-07-03 David Soriano-Paños , Quantong Guo , Vito Latora , Jesús Gómez-Gardeñes

Only a fast and global transformation towards decarbonization and sustainability can keep the Earth in a civilization-friendly state. As hotspots for (green) innovation and experimentation, cities could play an important role in this…

Physics and Society · Physics 2022-04-12 Niklas H. Kitzmann , Pawel Romanczuk , Jonathan F. Donges

In modern interconnected societies, opinions and beliefs can quickly spread across large populations, giving rise to collective behaviors such as the adoption of social norms or polarization. These phenomena have motivated many models aimed…

Physics and Society · Physics 2026-05-27 Cosimo Agostinelli , Marco Mancastroppa , Alain Barrat

Motivated by the literature on opinion dynamics and evolutionary game theory, we propose a novel mathematical framework to model the intertwined coevolution of opinions and decision-making in a complex social system. In the proposed…

Social and Information Networks · Computer Science 2021-03-02 Lorenzo Zino , Mengbin Ye , Ming Cao

The spread of new products in a networked population is often modeled as an epidemic. However, in the case of `complex' contagion, these models {do not capture nuanced, dynamic social reinforcement effects in adoption behavior}. In this…

Systems and Control · Computer Science 2019-02-15 Sebastian F. Ruf , Keith Paarporn , Philip E. Paré

Adaptive networks are a versatile approach to model phenomena such as contagion and spreading dynamics, critical transitions and structure formation that emerge from the dynamic coevolution of complex network structure and node states.…

Physics and Society · Physics 2020-09-16 Fabian Geier , Wolfram Barfuss , Marc Wiedermann , Jürgen Kurths , Jonathan F. Donges

This paper investigates a model of opinion formation on an adaptive social network, consisting of a system of coupled ordinary differential equations for individuals' opinions and corresponding network edge weights. A key driver of the…

Physics and Society · Physics 2026-02-04 Andrew Nugent , Carmen Calatayud Fernandez , Susana N. Gomes

In this paper, we propose a two-layer adoption-opinion model to study the diffusion of two competing technologies within a population whose opinions evolve under social influence and adoption-driven feedback. After adopting one technology,…

Systems and Control · Electrical Eng. & Systems 2026-01-26 Martina Alutto , Fabrizio Dabbene , Angela Fontan , Karl H. Johansson , Chiara Ravazzi

Leadership in social groups is often a dynamic characteristic that emerges from interactions and opinion exchange. Empirical evidence suggests that individuals with strong opinions tend to gain influence, at the same time maintaining…

Physics and Society · Physics 2026-03-26 Martina Alutto , Lorenzo Zino , Karl H. Johansson , Angela Fontan

Far beyond its relevance for commercial and political marketings, opinion formation and decision making processes are central for representative democracy, government functioning, and state organization. In the present report, a stochastic…

Physics and Society · Physics 2022-10-11 Hugo P. Maia , Silvio C. Ferreira , Marcelo L. Martins

We recently proposed a model coupling the evolution of the opinions of the individual with the local network topology. The opinion dynamics is based on the Bounded Confidence model. The social networks is based on a group concept where each…

Physics and Society · Physics 2010-03-19 F. Gargiulo , S. Huet

Threshold-driven models and game theory are two fundamental paradigms for describing human interactions in social systems. However, in mimicking social contagion processes, models that simultaneously incorporate these two mechanisms have…

Physics and Society · Physics 2024-10-22 Xincheng Shu , Man Yang , Zhongyuan Ruan , Qi Xuan

Recent years saw an increased interest in modeling and understanding the mechanisms of opinion and innovation spread through human networks. Using analysis of real-world social data, researchers are able to gain a better understanding of…

Social and Information Networks · Computer Science 2016-03-29 Ajay Saini , Natasha Markuzon

It is interesting and of significant importance to investigate how network structures co-evolve with opinions. The existing models of such co-evolution typically lead to the final states where network nodes either reach a global consensus…

Physics and Society · Physics 2017-10-25 Yi Yu , Gaoxi Xiao , Guoqi Li , Wee Peng Tay , Hao Fatt Teoh

This paper presents a mathematical model for opinion dynamics in popularity-adaptive social networks, where both opinion spreading and the evolution of social media contacts depend on agents' popularity and the prominence of their views.…

Optimization and Control · Mathematics 2026-03-04 Giacomo Albi , Elisa Calzola , Matteo Piu

Mobility is undergoing dramatic transformations. Especially in the context of urban areas, several significant changes are underway, driven by both new mobility needs and environmental concerns. The most mature one, which still is…

Social and Information Networks · Computer Science 2020-01-29 V. Breschi , M. Tanelli , C. Ravazzi , S. Strada , F. Dabbene

Recent studies have investigated various dynamic processes characterizing collective behaviors in real-world systems. However, these dynamics have been studied individually in specific contexts. In this article, we present a holistic…

Applied Physics · Physics 2025-01-28 Ming Xie , Shibo He , Aming Li , Zike Zhang , Youxian Sun , Jiming Chen
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