On a Coupled Adoption-Opinion Framework for Competing Innovations

In this paper, we propose a two-layer adoption-opinion model to study the diffusion of two competing technologies within a population whose opinions evolve under social influence and adoption-driven feedback. After adopting one technology, individuals may become dissatisfied and switch to the alternative. We prove the existence and uniqueness of the adoption-diffused equilibrium, showing that both technologies coexist and that neither partial-adoption nor monopoly can arise. Numerical simulations show that while opinions shape the equilibrium adoption levels, the relative market share between the two technologies depends solely on their user-experience. As a consequence, interventions that symmetrically boost opinions or adoption can disproportionately favor the higher-quality technology, illustrating how symmetric control actions may generate asymmetric outcomes.