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There is ongoing debate about whether large language models (LLMs) can serve as substitutes for human participants in survey and experimental research. While recent work in fields such as marketing and psychology has explored the potential…

Computation and Language · Computer Science 2025-12-30 Steven Wang , Kyle Hunt , Shaojie Tang , Kenneth Joseph

Large language models exhibit societal biases associated with demographic information, including race, gender, and others. Endowing such language models with personalities based on demographic data can enable generating opinions that align…

Artificial Intelligence · Computer Science 2024-02-29 Seungjong Sun , Eungu Lee , Dongyan Nan , Xiangying Zhao , Wonbyung Lee , Bernard J. Jansen , Jang Hyun Kim

This position paper examines the use of Large Language Models (LLMs) in social simulation, analyzing their potential and limitations from a computational social science perspective. We first review recent findings on LLMs' ability to…

Artificial Intelligence · Computer Science 2026-03-02 Patrick Taillandier , Jean Daniel Zucker , Arnaud Grignard , Benoit Gaudou , Nghi Quang Huynh , Alexis Drogoul

Personalization today is fundamentally platform-centric: services build user representations from the behavioral fragments they observe. Yet no platform can construct a complete picture of the user, as competitive incentives, legal…

The future of conversational agents will provide users with personalized information responses. However, a significant challenge in developing models is the lack of large-scale dialogue datasets that span multiple sessions and reflect…

Information Retrieval · Computer Science 2024-05-07 Hideaki Joko , Shubham Chatterjee , Andrew Ramsay , Arjen P. de Vries , Jeff Dalton , Faegheh Hasibi

Artificial Intelligence (AI) is increasingly being integrated into scientific research, particularly in the social sciences, where understanding human behavior is critical. Large Language Models (LLMs) have shown promise in replicating…

Computation and Language · Computer Science 2025-06-23 Ziyan Cui , Ning Li , Huaikang Zhou

Human groups are able to converge on more accurate beliefs through deliberation, even in the presence of polarization and partisan bias -- a phenomenon known as the "wisdom of partisan crowds." Generated agents powered by Large Language…

Computation and Language · Computer Science 2024-02-19 Yun-Shiuan Chuang , Siddharth Suresh , Nikunj Harlalka , Agam Goyal , Robert Hawkins , Sijia Yang , Dhavan Shah , Junjie Hu , Timothy T. Rogers

Large Language Models (LLMs) offer promising avenues for methodological and applied innovations in survey research by using synthetic respondents to emulate human answers and behaviour, potentially mitigating measurement and representation…

Computation and Language · Computer Science 2025-09-22 Bastián González-Bustamante , Nando Verelst , Carla Cisternas

Large language models (LLMs) are increasingly involved in shaping public understanding on contested issues. This has led to substantial discussion about the potential of LLMs to reinforce or correct misperceptions. While existing literature…

Social and Information Networks · Computer Science 2025-06-09 Adiba Mahbub Proma , Neeley Pate , Sean Kelty , Gourab Ghoshal , James N. Druckman , Ehsan Hoque

Large language models (LLMs) are increasingly utilised for social simulation and persona generation, necessitating an understanding of how they represent geopolitical identities. In this paper, we analyse personas generated for Palestinian…

Computation and Language · Computer Science 2026-03-25 Maida Aizaz , Quang Minh Nguyen

User simulation has long played a vital role in computer science due to its potential to support a wide range of applications. Language, as the primary medium of human communication, forms the foundation of social interaction and behavior.…

Personalization plays a critical role in numerous language tasks and applications, since users with the same requirements may prefer diverse outputs based on their individual interests. This has led to the development of various…

Computation and Language · Computer Science 2024-09-19 Jiongnan Liu , Yutao Zhu , Shuting Wang , Xiaochi Wei , Erxue Min , Yu Lu , Shuaiqiang Wang , Dawei Yin , Zhicheng Dou

Recent progress in large language models (LLMs) has focused on producing responses that meet human expectations and align with shared values - a process coined alignment. However, aligning LLMs remains challenging due to the inherent…

Accurately simulating the decisions of a specific individual remains challenging for large language models (LLMs), partly because persona information is often provided as static descriptions that miss the values, experiences, and contextual…

Computation and Language · Computer Science 2026-05-29 Ruoxi Su , Yuhan Liu , Jingyu Hu

In computational cognitive modeling, capturing the full spectrum of human judgment and decision-making processes, beyond just optimal behaviors, is a significant challenge. This study explores whether Large Language Models (LLMs) can…

Artificial Intelligence · Computer Science 2025-02-24 Animesh Nighojkar , Bekhzodbek Moydinboyev , My Duong , John Licato

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a…

Computation and Language · Computer Science 2024-12-19 Shanu Kumar , Gauri Kholkar , Saish Mendke , Anubhav Sadana , Parag Agrawal , Sandipan Dandapat

Large Language Models (LLMs) are becoming increasingly persuasive, demonstrating the ability to personalize arguments in conversation with humans by leveraging their personal data. This may have serious impacts on the scale and…

Computation and Language · Computer Science 2025-01-30 Jasper Timm , Chetan Talele , Jacob Haimes

As large language models (LLMs) continue to make significant strides, their better integration into agent-based simulations offers a transformational potential for understanding complex social systems. However, such integration is not…

Physics and Society · Physics 2024-05-14 Onder Gurcan

Social biases and belief-driven behaviors can significantly impact Large Language Models (LLMs) decisions on several tasks. As LLMs are increasingly used in multi-agent systems for societal simulations, their ability to model fundamental…

Computation and Language · Computer Science 2025-10-09 Angana Borah , Marwa Houalla , Rada Mihalcea

In modern commercial systems, including Recommendation, Ranking, and E-Commerce platforms, there is a trend towards improving customer experiences by incorporating Personalization context as input into Large Language Models (LLMs). However,…

Computation and Language · Computer Science 2024-09-23 Jiarui Zhang