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Related papers: Rethinking Creativity Evaluation: A Critical Analy…

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Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how…

Computation and Language · Computer Science 2025-05-06 Antonio Laverghetta , Tuhin Chakrabarty , Tom Hope , Jimmy Pronchick , Krupa Bhawsar , Roger E. Beaty

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

Computation and Language · Computer Science 2025-07-03 Antoine Bellemare-Pepin , François Lespinasse , Philipp Thölke , Yann Harel , Kory Mathewson , Jay A. Olson , Yoshua Bengio , Karim Jerbi

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

Human-Computer Interaction · Computer Science 2024-06-07 Surabhi S. Nath , Peter Dayan , Claire Stevenson

Large language models (LLMs) are increasingly used for creative tasks such as literary translation. Yet translational creativity remains underexplored and is rarely evaluated at scale, while source-text comprehension is typically studied in…

Computation and Language · Computer Science 2026-04-21 Ran Zhang , Steffen Eger , Arda Tezcan , Wei Zhao , Simone Paolo Ponzetto , Lieve Macken

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

Computation and Language · Computer Science 2025-05-13 Mete Ismayilzada , Claire Stevenson , Lonneke van der Plas

This article investigates the performance of automatic evaluation metrics (AEMs) and LLM-as-a-judge evaluation on literary translation across multiple languages, genres, and translation modalities. The aim is to assess how well these tools…

Computation and Language · Computer Science 2026-05-14 Kyo Gerrits , Rik van Noord , Ana Guerberof Arenas

A key component of creativity is associative reasoning: the ability to draw novel yet meaningful connections between concepts. We introduce CREATE, a benchmark designed to evaluate models' capacity for creative associative reasoning. CREATE…

Computation and Language · Computer Science 2026-05-12 Manya Wadhwa , Tiasa Singha Roy , Harvey Lederman , Junyi Jessy Li , Greg Durrett

The evaluation of LLMs' creativity represents a crucial research domain, though challenges such as data contamination and costly human assessments often impede progress. Drawing inspiration from human creativity assessment, we propose PACE,…

Computation and Language · Computer Science 2025-10-15 Ziliang Qiu , Renfen Hu

Generative AI is rapidly transforming how organizations create value and evaluate talent. While large language models enhance baseline output quality, they simultaneously introduce ambiguity in assessing human creativity, as observable…

Human-Computer Interaction · Computer Science 2026-04-23 Yigal Rosen , Ilia Rushkin

Numerous powerful large language models (LLMs) are now available for use as writing support tools, idea generators, and beyond. Although these LLMs are marketed as helpful creative assistants, several works have shown that using an LLM as a…

Computers and Society · Computer Science 2025-02-03 Emily Wenger , Yoed Kenett

To advance the mathematical proficiency of large language models (LLMs), the DeepMath team has launched an open-source initiative aimed at developing an open mathematical LLM and systematically evaluating its mathematical creativity. This…

As LLMs become increasingly prevalent, it is interesting to consider how ``creative'' these models can be. From cognitive science, creativity consists of at least two key characteristics: \emph{convergent} thinking (purposefulness to…

Computation and Language · Computer Science 2025-02-11 Yining Lu , Dixuan Wang , Tianjian Li , Dongwei Jiang , Sanjeev Khudanpur , Meng Jiang , Daniel Khashabi

Evaluating creative text generation remains a challenge because existing reference-based metrics fail to capture the subjective nature of creativity. We propose a structured evaluation framework for AI story generation comprising four…

Computation and Language · Computer Science 2026-01-08 Pharath Sathya , Yin Jou Huang , Fei Cheng

Artificial intelligence (AI) systems, and Large Language Models (LLMs) in particular, are increasingly employed for creative tasks like scientific idea generation, constituting a form of generalization from training data unaddressed by…

Artificial Intelligence · Computer Science 2026-01-05 Samuel Schapiro , Sumuk Shashidhar , Alexi Gladstone , Jonah Black , Royce Moon , Dilek Hakkani-Tur , Lav R. Varshney

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Computation and Language · Computer Science 2025-11-11 Anca Dinu , Andra-Maria Florescu , Alina Resceanu

Creativity evaluation remains a challenging frontier for large language models (LLMs). Current evaluations heavily rely on inefficient and costly human judgments, hindering progress in enhancing machine creativity. While automated methods…

Computation and Language · Computer Science 2026-01-30 Qian Cao , Xiting Wang , Yuzhuo Yuan , Yahui Liu , Fang Luo , Ruihua Song
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