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Traditional online content moderation systems struggle to classify modern multimodal means of communication, such as memes, a highly nuanced and information-dense medium. This task is especially hard in a culturally diverse society like…
This work investigates the challenging task of identifying narrative roles - Hero, Villain, Victim, and Other - in Internet memes, across three diverse test sets spanning English and code-mixed (English-Hindi) languages. Building on an…
Online sexism appears in various forms, which makes its detection challenging. Although automated tools can enhance the identification of sexist content, they are often restricted to binary classification. Consequently, more subtle…
The proliferation of Internet memes in the age of social media necessitates effective identification of harmful ones. Due to the dynamic nature of memes, existing data-driven models may struggle in low-resource scenarios where only a few…
The automated detection of sexism in memes is a challenging task due to multimodal ambiguity, cultural nuance, and the use of humor to provide plausible deniability. Content-only models often fail to capture the complexity of human…
Memes are a pervasive form of online communication, yet their cultural specificity poses significant challenges for cross-cultural adaptation. We study cross-cultural meme transcreation, a multimodal generation task that aims to preserve…
The complexity of text-embedded images presents a formidable challenge in machine learning given the need for multimodal understanding of multiple aspects of expression conveyed by them. While previous research in multimodal analysis has…
In the past decade, social media platforms have been used for information dissemination and consumption. While a major portion of the content is posted to promote citizen journalism and public awareness, some content is posted to mislead…
Social media has become an everyday means of interaction and information sharing on the Internet. However, posts on social networks are often aggressive and toxic, especially when the topic is controversial or politically charged.…
There is a rapid increase in the use of multimedia content in current social media platforms. One of the highly popular forms of such multimedia content are memes. While memes have been primarily invented to promote funny and buoyant…
Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the…
Internet memes have emerged as a novel format for communication and expressing ideas on the web. Their fluidity and creative nature are reflected in their widespread use, often across platforms and occasionally for unethical or harmful…
Social media platforms enable the propagation of hateful content across different modalities such as textual, auditory, and visual, necessitating effective detection methods. While recent approaches have shown promise in handling individual…
The proliferation of memes on social media necessitates the capabilities of multimodal Large Language Models (mLLMs) to effectively understand multimodal harmfulness. Existing evaluation approaches predominantly focus on mLLMs' detection…
Much work in the space of NLP has used computational methods to explore sociolinguistic variation in text. In this paper, we argue that memes, as multimodal forms of language comprised of visual templates and text, also exhibit meaningful…
Internet memes, now a staple of digital communication, play a pivotal role in how users engage within online communities and allow researchers to gain insight into contemporary digital culture. These engaging user-generated content are…
The spread of fake news, propaganda, misinformation, disinformation, and harmful content online raised concerns among social media platforms, government agencies, policymakers, and society as a whole. This is because such harmful or abusive…
Current multimodal toxicity benchmarks typically use a single binary hatefulness label. This coarse approach conflates two fundamentally different characteristics of expression: tone and content. Drawing on communication science theory, we…
Internet memes are characterised by the interspersing of text amongst visual elements. State-of-the-art multimodal meme classifiers do not account for the relative positions of these elements across the two modalities, despite the latent…
The expression of mental health symptoms through non-traditional means, such as memes, has gained remarkable attention over the past few years, with users often highlighting their mental health struggles through figurative intricacies…