Related papers: Channel Adoption Pathways and Post-Adoption Behavi…
The COVID-19 pandemic has stimulated the shift of work and life from the physical to a more digital format. To survive and thrive, companies have integrated more digital-enabled elements into their businesses to facilitate resilience, by…
In this paper, our goal is to analyze and compare cellular network usage data from pre-lockdown, during lockdown, and post-lockdown phases surrounding the COVID-19 pandemic to understand and model human mobility patterns during the…
Popularity is attractive -- this is the formula underlying preferential attachment, a popular explanation for the emergence of scaling in growing networks. If new connections are made preferentially to more popular nodes, then the resulting…
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of…
Smart farming technologies have recently become a major focus because they promise improved agricultural productivity together with sustainability benefits. The rate at which farmers adopt new technologies differs because of various…
The nexus between debt and inequality has attracted considerable scholarly attention in the wake of the global financial crisis. One prominent candidate to explain the striking co-evolution of income inequality and private debt in this…
While the importance of peer influences has been demonstrated in several studies, little is known about the underlying mechanisms of active peer effects in residential photovoltaic (PV) diffusion. Empirical evidence indicates that the…
Coordinated online behavior, which spans from beneficial collective actions to harmful manipulation such as disinformation campaigns, has become a key focus in digital ecosystem analysis. Traditional methods often rely on monomodal…
Choice decisions made by users of online applications can suffer from biases due to the users' level of engagement. For instance, low engagement users may make random choices with no concern for the quality of items offered. This biased…
We consider the problem of learning from revealed preferences in an online setting. In our framework, each period a consumer buys an optimal bundle of goods from a merchant according to her (linear) utility function and current prices,…
Product ranking is the core problem for revenue-maximizing online retailers. To design proper product ranking algorithms, various consumer choice models are proposed to characterize the consumers' behaviors when they are provided with a…
Recommender systems shape individual choices through feedback loops in which user behavior and algorithmic recommendations coevolve over time. The systemic effects of these loops remain poorly understood, in part due to unrealistic…
In the post-epidemic era, consumption recovery has obvious time and space transmission laws, and there are different valuation criteria for consumption segments. Using the A-share data of the consumption recovery stage from January to April…
The use of mobile payment services is an essential contributor to financial inclusion in emerging markets. Unfortunately, the service has become a platform for fraud. Mobile payment users need to be digitally resilient to continue using the…
With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who…
. This paper explores consumer behavior towards food delivery apps, focusing on attributes like restaurant variety, food packaging quality, and application design and user interface. The study reveals that a diverse range of restaurants…
Many of today's most widely used computing applications utilize social networking features and allow users to connect, follow each other, share content, and comment on others' posts. However, despite the widespread adoption of these…
Addressing global challenges often involves stimulating the large-scale adoption of new products or behaviors. Research traditions that focus on individual decision making suggest that achieving this objective requires identifying the…
Online-to-offline (O2O) food delivery platforms have greatly expanded urban residents' access to a wide range of food options by allowing convenient ordering from distant food outlets. However, concerns persist regarding the nutritional…
An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…