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The digital economy implements complex incentive systems to retain users through point redemption. Understanding user behavior in such complex incentive structures presents a fundamental challenge, especially in estimating the value of…
The rise of socially targeted marketing suggests that decisions made by consumers can be predicted not only from their personal tastes and characteristics, but also from the decisions of people who are close to them in their networks. One…
The spread of ideas, behaviors, and technologies generally depends on feedback mechanisms operating across multiple scales. Previous studies have extensively examined pairwise transmission and local reinforcement. However, the role of…
A wireless system with multiple channels is considered, where each channel has several transmission states. A user learns about the instantaneous state of an available channel by transmitting a control packet in it. Since probing all…
Mobility is undergoing dramatic transformations. Especially in the context of urban areas, several significant changes are underway, driven by both new mobility needs and environmental concerns. The most mature one, which still is…
Online Social Media (OSM) is extensively used by contemporary Internet users to communicate, socialize and disseminate information. This has led to the creation of a distinct online social identity which in turn has created the need of…
It is common for people to engage in information acquisition tasks while on the move. To understand how users' visual behaviors influence microlearning, a form of mobile information acquisition, we conducted a shadowing study with 8…
Information diffusion and disease spreading in communication-contact layered network are typically asymmetrically coupled with each other, in which how an individual being aware of disease responds to the disease can significantly affect…
With the increasingly fierce market competition, offering a free trial has become a potent stimuli strategy to promote products and attract users. By providing users with opportunities to experience goods without charge, a free trial makes…
We identify influential early adopters that achieve a target behavior distribution for a resource constrained social network with multiple costly behaviors. This problem is important for applications ranging from collective behavior change…
Online social networks usage has increased significantly in the last decade and continues to grow in popularity. Multiple social platforms use volunteers as a central component. The behavior of volunteers in volunteer-based networks has…
In this paper we investigate the behavioural differences between mobile phone customers with prepaid and postpaid subscriptions. Our study reveals that (a) postpaid customers are more active in terms of service usage and (b) there are…
Wearables activity trackers are becoming widely adopted to understand individual behavior. Understanding behavior may help in self-regulation such as self-monitoring, goal-setting, self-corrective, etc.; Nevertheless, challenges exist in…
This study examines the behavioral and environmental implications of shared autonomous micro-mobility systems, focusing on autonomous bicycles and their integration with transit in the U.S. While prior research has addressed operational and…
As the sociological theory of homophily suggests, people tend to interact with those of similar preferences. Motivated by this well-established phenomenon, today's online sellers, such as Amazon,~seek~to learn a new buyer's private…
Customer purchasing behavior analysis plays a key role in developing insightful communication strategies between online vendors and their customers. To support the recent increase in online shopping trends, in this work, we present a…
Most online platforms strive to learn from interactions with users, and many engage in exploration: making potentially suboptimal choices for the sake of acquiring new information. We study the interplay between exploration and competition:…
Digital technologies and social algorithms are revolutionizing the media landscape, altering how we select and consume health information. Extending the selectivity paradigm with research on social media engagement, the convergence…
Active mobility offers an array of physical, emotional, and social wellbeing benefits. However, with the proliferation of the sharing economy, new nonmotorized means of transport are entering the fold, complementing some existing mobility…
User journeys in e-commerce routinely violate the one-to-one assumption that a clicked item on an advertising platform is the same item later purchased on the merchant's website/app. For a significant number of converting sessions on our…