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In a combinatorial auction with item bidding, agents participate in multiple single-item second-price auctions at once. As some items might be substitutes, agents need to strategize in order to maximize their utilities. A number of results…

Computer Science and Game Theory · Computer Science 2017-04-17 Paul Dütting , Thomas Kesselheim

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due…

Computer Science and Game Theory · Computer Science 2021-07-15 Xiangyu Liu , Chuan Yu , Zhilin Zhang , Zhenzhe Zheng , Yu Rong , Hongtao Lv , Da Huo , Yiqing Wang , Dagui Chen , Jian Xu , Fan Wu , Guihai Chen , Xiaoqiang Zhu

We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a…

Computer Science and Game Theory · Computer Science 2007-05-23 Garud Iyengar , Anuj Kumar

Aiming to overcome some of the limitations of worst-case analysis, the recently proposed framework of "algorithms with predictions" allows algorithms to be augmented with a (possibly erroneous) machine-learned prediction that they can use…

Computer Science and Game Theory · Computer Science 2024-03-28 Eric Balkanski , Vasilis Gkatzelis , Xizhi Tan , Cherlin Zhu

Sellers often prescreen potential bidders, restricting participation to a select group of capable participants. Recent advances in machine learning and generative AI make this strategy increasingly viable by enabling the cost-effective…

Computer Science and Game Theory · Computer Science 2025-08-25 Yanwei Sun , Fupeng Sun , Chiwei Yan , Jiahua Wu

We perform a simulation-based analysis of keyword auctions modeled as one-shot games of incomplete information to study a series of mechanism design questions. Our first question addresses the degree to which incentive compatibility fails…

Computer Science and Game Theory · Computer Science 2012-05-14 Yevgeniy Vorobeychik

We study a class of manipulations in combinatorial auctions where bidders fundamentally misrepresent what goods they are interested in. Prior work has largely assumed that bidders only submit bids on their bundles of interest, which we call…

Computer Science and Game Theory · Computer Science 2021-09-13 Vitor Bosshard , Sven Seuken

In online ad markets, a rising number of advertisers are employing bidding agencies to participate in ad auctions. These agencies are specialized in designing online algorithms and bidding on behalf of their clients. Typically, an agency…

Computer Science and Game Theory · Computer Science 2023-06-14 Yurong Chen , Qian Wang , Zhijian Duan , Haoran Sun , Zhaohua Chen , Xiang Yan , Xiaotie Deng

We study equilibrium investment into bidding and latency reduction for different sequencing policies. For a batch auction design, we observe that bidders shade bids according to the likelihood that competing bidders land in the current…

Computer Science and Game Theory · Computer Science 2026-02-27 Christoph Schlegel

First-price auctions have largely replaced traditional bidding approaches based on Vickrey auctions in programmatic advertising. As far as learning is concerned, first-price auctions are more challenging because the optimal bidding strategy…

Machine Learning · Computer Science 2021-11-23 Juliette Achddou , Olivier Cappé , Aurélien Garivier

Visualization design influences how people perceive data patterns, yet most research focuses on low-level analytic tasks, such as finding correlations. The extent to which these perceptual affordances translate to high-level decision-making…

Human-Computer Interaction · Computer Science 2025-05-09 Yixuan Li , Emery D. Berger , Minsuk Kahng , Cindy Xiong Bearfield

As autobidding systems increasingly dominate online advertising auctions, characterizing their long-term dynamical behavior is brought to the fore. In this paper, we examine the dynamics of autobidders who optimize value subject to a…

Computer Science and Game Theory · Computer Science 2026-02-11 Ioannis Anagnostides , Ian Gemp , Georgios Piliouras , Kelly Spendlove

We establish a general optimization framework for the design of automated bidding agent in dynamic online marketplaces. It optimizes solely for the buyer's interest and is agnostic to the auction mechanism imposed by the seller. As a…

Computer Science and Game Theory · Computer Science 2022-02-28 Yuan Gao , Kaiyu Yang , Yuanlong Chen , Min Liu , Noureddine El Karoui

Modern content platforms offer paid promotion to mitigate cold start by allocating exposure via auctions. Our empirical analysis reveals a counterintuitive flaw in this paradigm: while promotion rescues low-to-medium quality content, it can…

Computer Science and Game Theory · Computer Science 2026-01-29 Yumou Liu , Zhenzhe Zheng , Jiang Rong , Yao Hu , Fan Wu , Guihai Chen

The ad-trading desks of media-buying agencies are increasingly relying on complex algorithms for purchasing advertising inventory. In particular, Real-Time Bidding (RTB) algorithms respond to many auctions -- usually Vickrey auctions --…

Optimization and Control · Mathematics 2016-06-20 Joaquin Fernandez-Tapia , Olivier Guéant , Jean-Michel Lasry

Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effectiveness of such advertising remains a challenge in research…

Machine Learning · Computer Science 2024-02-27 Caio Waisman , Harikesh S. Nair , Carlos Carrion

This paper presents models for predicted click-through rates in position auctions that take into account two possibilities that are not normally considered---that the identities of ads shown in other positions may affect the probability…

Computer Science and Game Theory · Computer Science 2014-09-17 Patrick Hummel , R. Preston McAfee

The design of data markets has gained importance as firms increasingly use machine learning models fueled by externally acquired training data. A key consideration is the externalities firms face when data, though inherently freely…

Computer Science and Game Theory · Computer Science 2024-10-22 Anish Agarwal , Munther Dahleh , Thibaut Horel , Maryann Rui

We analyze the problem of how to optimally bid for ad spaces in online ad auctions. For this we consider the general case of multiple ad campaigns with overlapping targeting criteria. In our analysis we first characterize the structure of…

Optimization and Control · Mathematics 2020-04-16 Erik Tillberg , Peter Marbach , Ravi Mazumdar

We study the problem of designing optimal auctions under restrictions on the set of permissible allocations. In addition to allowing us to restrict to deterministic mechanisms, we can also indirectly model non-additive valuations. We prove…

Computer Science and Game Theory · Computer Science 2016-06-07 Ian Kash , Rafael Frongillo