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We investigate auction mechanisms for AI-generated content, focusing on applications like ad creative generation. In our model, agents' preferences over stochastically generated content are encoded as large language models (LLMs). We…

Computer Science and Game Theory · Computer Science 2024-07-03 Paul Duetting , Vahab Mirrokni , Renato Paes Leme , Haifeng Xu , Song Zuo

We study whether large language models acting as autonomous bidders can tacitly collude by coordinating when to accept platform posted payouts in repeated Dutch auctions, without any communication. We present a minimal repeated auction…

Computer Science and Game Theory · Computer Science 2025-12-01 Sriram Tolety

We study an auction setting in which bidders bid for placement of their content within a summary generated by a large language model (LLM), e.g., an ad auction in which the display is a summary paragraph of multiple ads. This generalizes…

Computer Science and Game Theory · Computer Science 2024-04-15 Kumar Avinava Dubey , Zhe Feng , Rahul Kidambi , Aranyak Mehta , Di Wang

This paper investigates the integration of large language models (LLMs) as reasoning agents in repeated spectrum auctions within heterogeneous networks (HetNets). While auction-based mechanisms have been widely employed for efficient…

Networking and Internet Architecture · Computer Science 2026-03-06 Ismail Lotfi , Ali Ghrayeb , Samson Lasaulce , Merouane Debbah

We explore the potential of Large Language Models (LLMs) to replicate human behavior in economic market experiments. Compared to previous studies, we focus on dynamic feedback between LLM agents: the decisions of each LLM impact the market…

General Economics · Economics 2025-05-13 R. Maria del Rio-Chanona , Marco Pangallo , Cars Hommes

We conduct experiments with algorithmic pricing agents based on Large Language Models (LLMs). In oligopoly settings, LLM-based pricing agents quickly and autonomously reach supracompetitive prices and profits. Variation in seemingly…

General Economics · Economics 2026-03-09 Sara Fish , Yannai A. Gonczarowski , Ran I. Shorrer

Bidders in combinatorial auctions face significant challenges when describing their preferences to an auctioneer. Classical work on preference elicitation focuses on query-based techniques inspired from proper learning--often via proxies…

Computer Science and Game Theory · Computer Science 2025-12-23 David Huang , Francisco Marmolejo-Cossío , Edwin Lock , David Parkes

This paper presents positive initial evidence that generative agents can relax the rigidity of traditional mathematical models for human decision-making in power dispatch and auction settings. We design two proof-of-concept energy…

Systems and Control · Electrical Eng. & Systems 2026-03-10 Shaoze Li , Justin S. Kim , Cong Chen

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma:…

Machine Learning · Computer Science 2026-05-12 Peiran Yun , Wenxin Xu , Jiayuan Liu , Yihang Zhang , Liang Zeng , Lingkai Kong , Tonghan Wang

Auctions are a vital economic mechanism used to determine the market value of goods or services through competitive bidding within a specific framework. However, much of the current research primarily focuses on the bidding algorithms used…

Computational Engineering, Finance, and Science · Computer Science 2025-10-30 Jie Sun , Tianyu Zhang , Houcheng Jiang , Kexin Huang , Xiang Shu , Zhibo Zhu , Lintao Ma , Xingyu Lu , Jun Zhou , Junkang Wu , Chi Luo , An Zhang , Junkang Wu , Jiancan Wu , Xiang Wang

The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-generated content. However, classic mechanisms are no longer…

Computer Science and Game Theory · Computer Science 2026-04-28 Chujie Zhao , Qun Hu , Shiping Song , Dagui Chen , Han Zhu , Jian Xu , Bo Zheng

With the rapid advancement of Large Language Models (LLMs), recent studies have drawn attention to their potential for handling not only simple question-answer tasks but also more complex conversational abilities and performing human-like…

Artificial Intelligence · Computer Science 2025-11-25 Mingyu Jeon , Jaeyoung Suh , Suwan Cho , Dohyeon Kim

We present an approach for automatically generating and testing, in silico, social scientific hypotheses. This automation is made possible by recent advances in large language models (LLM), but the key feature of the approach is the use of…

General Economics · Economics 2024-04-26 Benjamin S. Manning , Kehang Zhu , John J. Horton

As Large Language Models (LLMs) become increasingly integrated into financial systems, understanding their behavioural properties is crucial. Do LLMs conform to the rational expectations paradigm, do they exhibit human-like "animal…

Trading and Market Microstructure · Quantitative Finance 2026-04-30 Maxime Saxena , Marco Pangallo , Cars Hommes , Fabio Caccioli , R. Maria del Rio-Chanona

Recent advancements in Large Language Models (LLMs) showcase advanced reasoning, yet NLP evaluations often depend on static benchmarks. Evaluating this necessitates environments that test strategic reasoning in dynamic, competitive…

Computation and Language · Computer Science 2024-08-27 Jiangjie Chen , Siyu Yuan , Rong Ye , Bodhisattwa Prasad Majumder , Kyle Richardson

This paper presents a realistic simulated stock market where large language models (LLMs) act as heterogeneous competing trading agents. The open-source framework incorporates a persistent order book with market and limit orders, partial…

Computational Finance · Quantitative Finance 2025-04-16 Alejandro Lopez-Lira

This paper explores how Large Language Models (LLMs) behave in a classic experimental finance paradigm widely known for eliciting bubbles and crashes in human participants. We adapt an established trading design, where traders buy and sell…

Trading and Market Microstructure · Quantitative Finance 2025-10-14 Thomas Henning , Siddhartha M. Ojha , Ross Spoon , Jiatong Han , Colin F. Camerer

Large language models (LLMs) have demonstrated impressive capabilities as autonomous agents with rapidly expanding applications in various domains. As these agents increasingly engage in socioeconomic interactions, identifying their…

Computer Science and Game Theory · Computer Science 2025-07-03 Kushal Agrawal , Verona Teo , Juan J. Vazquez , Sudarsh Kunnavakkam , Vishak Srikanth , Andy Liu

A Large Language Model (LLM) is an artificial intelligence system that has been trained on vast amounts of natural language data, enabling it to generate human-like responses to written or spoken language input. GPT-3.5 is an example of an…

Artificial Intelligence · Computer Science 2023-05-09 Gaurav Suri , Lily R. Slater , Ali Ziaee , Morgan Nguyen

Large language models (LLMs) have recently been proposed as general-purpose agents for experimental design, with claims that they can perform in-context experimental design. We evaluate this hypothesis using both open- and closed-source…

Machine Learning · Computer Science 2025-09-29 Rushil Gupta , Jason Hartford , Bang Liu
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