Related papers: Measuring Social Media Network Effects
Online social networks such as Facebook disclose an unprecedented volume of personal information amplifying the occasions for social comparisons. We test the hypothesis that the use of social networking sites (SNS) increases people's…
The study discusses the main features which affect the IT companies valuation on the example of social networks. The relevance of the chosen topic is due to the fact that people live in the information age now, and information technologies…
The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…
Social media broadly refers to digital platforms and applications that simulate social interactions online. This study investigates the impact of social media platforms and their algorithms on political interest among users. As social media…
It is commonly believed that patterns of social ties affect individuals' economic status. Here, we translate this concept into an operational definition at the network level, which allows us to infer the economic wellbeing of individuals…
Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies…
Many of today's most widely used computing applications utilize social networking features and allow users to connect, follow each other, share content, and comment on others' posts. However, despite the widespread adoption of these…
Most online services (Google, Facebook etc.) operate by providing a service to users for free, and in return they collect and monetize personal information (PI) of the users. This operational model is inherently economic, as the "good"…
While there is ample evidence that social and communication networks play a key role during the spread of new ideas, products, or services, network effects are expected to have diminished influence in the stationary state, when all users…
People increasingly turn to the Internet when they have a medical condition. The data they create during this process is a valuable source for medical research and for future health services. However, utilizing these data could come at a…
Online professional social networking platforms provide opportunities to expand networks strategically for job opportunities and career advancement. A large body of research shows that women's offline networks are less advantageous than…
Two main approaches to using social network information in recommendation have emerged: augmenting collaborative filtering with social data and algorithms that use only ego-centric data. We compare the two approaches using movie and music…
Online social media are information resources that can have a transformative power in society. While the Web was envisioned as an equalizing force that allows everyone to access information, the digital divide prevents large amounts of…
News consumption on social media has become ubiquitous, yet how different forms of engagement shape psychosocial outcomes remains unclear. To address this gap, we leveraged a large-scale dataset of ~26M posts and ~45M comments on the…
The overwhelming success of online social networks, the key actors in the Web 2.0 cosmos, has reshaped human interactions globally. To help understand the fundamental mechanisms which determine the fate of online social networks at the…
The online exchange of social recognition including, for instance, the Facebook "like" appears to produce a scarce allocation without a clear utility function defined for anyone involved. Given the importance attached to such digital…
The Name-Letter Effect states that people have a preference for brands, places, and even jobs that start with the same letter as their own first name. So Sam might like Snickers and live in Seattle. We use social network data from Twitter…
Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…
In this study, we first show that while both the perceived usefulness and perceived enjoyment of enterprise social networks impact employees' intentions for continuous participation, the utilitarian value significantly outpaces its hedonic…
The availability of advanced social interaction sensing technologies provides fine grained data for social network analysis. Although traditional methods of gathering social network data may be subject to human ability to recall social…