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As general-purpose artificial intelligence (AI) systems become increasingly integrated with diverse human communities, cultural alignment has emerged as a crucial element in their deployment. Most existing approaches treat cultural…

Artificial Intelligence · Computer Science 2025-03-11 Michal Bravansky , Filip Trhlik , Fazl Barez

There is a bidirectional relationship between culture and AI; AI models are increasingly used to analyse culture, thereby shaping our understanding of culture. On the other hand, the models are trained on collections of cultural artifacts…

Computers and Society · Computer Science 2022-11-15 Nanne van Noord , Melvin Wevers , Tobias Blanke , Julia Noordegraaf , Marcel Worring

While cultural alignment has increasingly become a focal point within AI research, current approaches relying predominantly on quantitative benchmarks and simplistic proxies fail to capture the deeply nuanced and context-dependent nature of…

Artificial Intelligence · Computer Science 2025-10-01 Eric J. W. Orlowski , Hakim Norhashim , Tristan Koh Ly Wey

Generative AI model outputs have been increasingly evaluated for their (in)ability to represent non-Western cultures. We argue that these evaluations often operate through reductive ideals of representation, abstracted from how people…

Computers and Society · Computer Science 2026-01-21 Rida Qadri , Mark Diaz , Ding Wang , Michael Madaio

Generative AI systems are increasingly recognized as cultural technologies, yet current evaluation frameworks often treat culture as a variable to be measured rather than fundamental to the system's operation. Drawing on hermeneutic theory…

Culture fundamentally shapes people's reasoning, behavior, and communication. As people increasingly use generative artificial intelligence (AI) to expedite and automate personal and professional tasks, cultural values embedded in AI models…

Computation and Language · Computer Science 2024-09-20 Yan Tao , Olga Viberg , Ryan S. Baker , Rene F. Kizilcec

Are AI systems truly representing human values, or merely averaging across them? Our study suggests a concerning reality: Large Language Models (LLMs) fail to represent diverse cultural moral frameworks despite their linguistic…

Computation and Language · Computer Science 2025-08-01 Simon Münker

The prevailing ``trivia-centered paradigm'' for evaluating the cultural alignment of large language models (LLMs) is increasingly inadequate as these models become more advanced and widely deployed. Existing approaches typically reduce…

Computation and Language · Computer Science 2025-09-25 Juhyun Oh , Inha Cha , Michael Saxon , Hyunseung Lim , Shaily Bhatt , Alice Oh

Large language models have become the latest trend in natural language processing, heavily featuring in the digital tools we use every day. However, their replies often reflect a narrow cultural viewpoint that overlooks the diversity of…

Computation and Language · Computer Science 2025-10-22 Alistair Plum , Anne-Marie Lutgen , Christoph Purschke , Achim Rettinger

This survey article assesses and compares existing critiques of current fairness-enhancing technical interventions into machine learning (ML) that draw from a range of non-computing disciplines, including philosophy, feminist studies,…

Machine Learning · Computer Science 2022-05-11 Lindsay Weinberg

The ability of humans to create and disseminate culture is often credited as the single most important factor of our success as a species. In this Perspective, we explore the notion of machine culture, culture mediated or generated by…

In the contemporary interconnected world, the concept of cultural responsibility occupies paramount importance. As the lines between nations become less distinct, it is incumbent upon individuals, communities, and institutions to assume the…

Computers and Society · Computer Science 2025-11-17 Natalia Ożegalska-Łukasik , Szymon Łukasik

This paper proposes a rigorous framework to examine the two-way relationship between artificial intelligence (AI), human cognition, problem-solving, and cultural adaptation across academic and business settings. It addresses a key gap by…

Human-Computer Interaction · Computer Science 2025-10-14 Matthias Huemmer , Theophile Shyiramunda , Michelle J. Cummings-Koether

Cultural evaluation of large language models has become increasingly important, yet current benchmarks often reduce culture to static facts or homogeneous values. This view conflicts with anthropological accounts that emphasize culture as…

Computation and Language · Computer Science 2025-10-23 Mai AlKhamissi , Yunze Xiao , Badr AlKhamissi , Mona Diab

Cultural code-switching concerns how we adjust our overall behaviours, manners of speaking, and appearance in response to a perceived change in our social environment. We defend the need to investigate cultural code-switching capacities in…

Computers and Society · Computer Science 2021-12-16 Arianna Falbo , Travis LaCroix

Contemporary discussions in AI ethics often treat culture as a source of normative divergence that needs to be accommodated, tolerated, or managed due to its resistance to universal standards. This paper offers an alternative vision through…

Computers and Society · Computer Science 2025-05-29 Ammar Younas

There is an urgent need to incorporate the perspectives of culturally diverse groups into AI developments. We present a novel conceptual framework for research that aims to expand, reimagine, and reground mainstream visions of AI using…

Human-Computer Interaction · Computer Science 2024-03-11 Xiao Ge , Chunchen Xu , Daigo Misaki , Hazel Rose Markus , Jeanne L Tsai

Research in Artificial Intelligence is breaking technology barriers every day. New algorithms and high performance computing are making things possible which we could only have imagined earlier. Though the enhancements in AI are making life…

Artificial intelligence (AI) systems attempt to imitate human behavior. How well they do this imitation is often used to assess their utility and to attribute human-like (or artificial) intelligence to them. However, most work on AI refers…

Computers and Society · Computer Science 2022-11-24 Vinodkumar Prabhakaran , Rida Qadri , Ben Hutchinson

As generative AI technologies are increasingly being launched across the globe, assessing their competence to operate in different cultural contexts is exigently becoming a priority. While recent years have seen numerous and much-needed…

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