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Most of the economic reports forecast that almost half of the worldwide market value unlocked by AI over the next decade (up to 6 trillion USD per year) will be in marketing&sales. In particular, AI will enable the optimization of more and…

Computer Science and Game Theory · Computer Science 2022-01-31 Matteo Castiglioni , Diodato Ferraioli , Nicola Gatti , Alberto Marchesi , Giulia Romano

Auto-bidding plays an important role in online advertising and has become a crucial tool for advertisers and advertising platforms to meet their performance objectives and optimize the efficiency of ad delivery. Advertisers employing…

Computer Science and Game Theory · Computer Science 2020-12-07 Bin Li , Xiao Yang , Daren Sun , Zhi Ji , Zhen Jiang , Cong Han , Dong Hao

In this paper we consider the price of anarchy (PoA) in multi-commodity flows where the latency or delay function on an edge has a heterogeneous dependency on the flow commodities, i.e. when the delay on each link is dependent on the flow…

Computer Science and Game Theory · Computer Science 2019-01-03 Sanjiv Kapoor , Junghwan Shin

Imposing fairness in resource allocation incurs a loss of system throughput, known as the Price of Fairness ($PoF$). In wireless scheduling, $PoF$ increases when serving users with very poor channel quality because the scheduler wastes…

Networking and Internet Architecture · Computer Science 2018-01-08 Apostolos Destounis , Georgios S. Paschos , David Gesbert

In this paper, we analyze a natural learning algorithm for uniform pacing of advertising budgets, equipped to adapt to varying ad sale platform conditions. On the demand side, advertisers face a fundamental technical challenge in automating…

Computer Science and Game Theory · Computer Science 2022-11-14 MohammadTaghi Hajiaghayi , Max Springer

Online A/B testing, the gold standard for evaluating new advertising policies, consumes substantial engineering resources and risks significant revenue loss from deploying underperforming variations. This motivates the use of Off-Policy…

Machine Learning · Computer Science 2025-12-04 Hongseon Yeom , Jaeyoul Shin , Soojin Min , Jeongmin Yoon , Seunghak Yu , Dongyeop Kang

Sponsored search auctions are commonly modeled as an assignment of a fixed set of slots (positions) to a set of advertisers, with welfare maximization being reducible to a standard matching problem. Motivated by modern ad formats, we study…

Computer Science and Game Theory · Computer Science 2026-05-13 Eleni Batziou , Georgios Birmpas , Georgios Chionas , Piotr Krysta

Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in designing algorithms for non-truthful mechanisms with ROI…

Computer Science and Game Theory · Computer Science 2025-10-21 Yuan Deng , Yilin Li , Wei Tang , Hanrui Zhang

In settings where players have a limited access to liquidity, represented in the form of budget constraints, efficiency maximization has proven to be a challenging goal. In particular, the social welfare cannot be approximated by a better…

Computer Science and Game Theory · Computer Science 2013-04-29 Shahar Dobzinski , Renato Paes Leme

This paper develops tools for welfare and revenue analyses of Bayes-Nash equilibria in asymmetric auctions with single-dimensional agents. We employ these tools to derive price of anarchy results for social welfare and revenue. Our approach…

Computer Science and Game Theory · Computer Science 2019-01-17 Jason Hartline , Darrell Hoy , Sam Taggart

We investigate the probabilistic feasibility of randomized solutions to two distinct classes of uncertain multi-agent optimization programs. We first assume that only the constraints of the program are affected by uncertainty, while the…

Optimization and Control · Mathematics 2020-09-29 George Pantazis , Filiberto Fele , Kostas Margellos

The performance of modern machine learning algorithms depends upon the selection of a set of hyperparameters. Common examples of hyperparameters are learning rate and the number of layers in a dense neural network. Auto-ML is a branch of…

Machine Learning · Computer Science 2024-01-01 Joshua Inman , Tanmay Khandait , Giulia Pedrielli , Lalitha Sankar

This paper considers prior-independent mechanism design, namely identifying a single mechanism that has near optimal performance on every prior distribution. We show that mechanisms with truthtelling equilibria, a.k.a., revelation…

Computer Science and Game Theory · Computer Science 2018-08-01 Yiding Feng , Jason D. Hartline

The framework of budget-feasible mechanism design studies procurement auctions where the auctioneer (buyer) aims to maximize his valuation function subject to a hard budget constraint. We study the problem of designing truthful mechanisms…

Computer Science and Game Theory · Computer Science 2019-05-07 Georgios Amanatidis , Pieter Kleer , Guido Schäfer

Among the many functions a Smart City must support, transportation dominates in terms of resource consumption, strain on the environment, and frustration of its citizens. We study transportation networks under two different routing…

Optimization and Control · Mathematics 2018-01-08 Jing Zhang , Sepideh Pourazarm , Christos G. Cassandras , Ioannis Ch. Paschalidis

The internet advertising market is a multi-billion dollar industry, in which advertisers buy thousands of ad placements every day by repeatedly participating in auctions. An important and ubiquitous feature of these auctions is the presence…

Computer Science and Game Theory · Computer Science 2022-10-11 Santiago Balseiro , Christian Kroer , Rachitesh Kumar

We study the problem of allocating indivisible goods among agents with additive valuation functions to achieve both fairness and efficiency under the constraint that each agent receives exactly the same number of goods (the \emph{balanced…

Computer Science and Game Theory · Computer Science 2026-03-09 Yasushi Kawase , Ryoga Mahara

We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a…

Computer Science and Game Theory · Computer Science 2007-05-23 Garud Iyengar , Anuj Kumar

Online advertising channels have commonly focused on maximizing total advertiser value (or welfare) to enhance long-run retention and channel healthiness. Previous literature has studied auction design by incorporating machine learning…

Computer Science and Game Theory · Computer Science 2023-06-16 Yuan Deng , Negin Golrezaei , Patrick Jaillet , Jason Cheuk Nam Liang , Vahab Mirrokni

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objectives and constraints. Previous works designed auto-bidding…

Multiagent Systems · Computer Science 2022-01-06 Chao Wen , Miao Xu , Zhilin Zhang , Zhenzhe Zheng , Yuhui Wang , Xiangyu Liu , Yu Rong , Dong Xie , Xiaoyang Tan , Chuan Yu , Jian Xu , Fan Wu , Guihai Chen , Xiaoqiang Zhu , Bo Zheng