Related papers: LiDDA: Data Driven Attribution at LinkedIn
Attribution modelling lies at the heart of marketing effectiveness, yet most existing approaches depend on user-level path data, which are increasingly inaccessible due to privacy regulations and platform restrictions. This paper introduces…
As large language models are increasingly trained and fine-tuned, practitioners need methods to identify which training data drive specific behaviors, particularly unintended ones. Training Data Attribution (TDA) methods address this by…
In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…
The goal of data attribution is to trace the model's predictions through the learning algorithm and back to its training data. thereby identifying the most influential training samples and understanding how the model's behavior leads to…
As an effective approach to quantify how training samples influence test sample, data attribution is crucial for understanding data and model and further enhance the transparency of machine learning models. We find that prevailing data…
Randomness is an unavoidable part of training deep learning models, yet something that traditional training data attribution algorithms fail to rigorously account for. They ignore the fact that, due to stochasticity in the initialisation…
While Mechanistic Interpretability has identified interpretable circuits in LLMs, their causal origins in training data remain elusive. We introduce Mechanistic Data Attribution (MDA), a scalable framework that employs Influence Functions…
Training data attribution (TDA) plays a critical role in understanding the influence of individual training data points on model predictions. Gradient-based TDA methods, popularized by \textit{influence function} for their superior…
Data attribution has become an important component of pricing, auditing, and governance in machine learning pipelines, yet most attribution methods implicitly assume that attribution values faithfully reflect participants' contributions. We…
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all…
Training data attribution (TDA) methods aim to identify which training examples influence a model's predictions on specific test data most. By quantifying these influences, TDA supports critical applications such as data debugging,…
As the world's largest professional network, LinkedIn wants to create economic opportunity for everyone in the global workforce. One of its most critical missions is matching jobs with processionals. Improving job targeting accuracy and…
Data attribution seeks to trace model behavior back to the training examples that shaped it, enabling debugging, auditing, and data valuation at scale. Classical influence-function methods offer a principled foundation but remain…
Many training data attribution (TDA) methods aim to estimate how a model's behavior would change if one or more data points were removed from the training set. Methods based on implicit differentiation, such as influence functions, can be…
In the current Large Language Model (LLM) ecosystem, creators have little agency over how their data is used, and LLM users may find themselves unknowingly plagiarizing existing sources. Attribution of LLM-generated text to LLM input data…
Transfer learning aims to learn robust classifiers for the target domain by leveraging knowledge from a source domain. Since the source and the target domains are usually from different distributions, existing methods mainly focus on…
Current training data attribution (TDA) methods treat the influence one sample has on another as static, but neural networks learn in distinct stages that exhibit changing patterns of influence. In this work, we introduce a framework for…
Data Attribution (DA) is an emerging approach in the field of eXplainable Artificial Intelligence (XAI), aiming to identify influential training datapoints which determine model outputs. It seeks to provide transparency about the model and…
B2B sales requires effective prediction of customer growth, identification of upsell potential, and mitigation of churn risks. LinkedIn sales representatives traditionally relied on intuition and fragmented data signals to assess customer…
Data attribution for generative models seeks to quantify the influence of individual training examples on model outputs. Existing methods for diffusion models typically require access to model gradients or retraining, limiting their…