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Today, users are reading the news through social platforms. These platforms are built to facilitate crowd engagement, but not necessarily disseminate useful news to inform the masses. Hence, the news that is highly engaged with may not be…
Several factors influence the popularity of content on social media, including the what, when, and who of a post. Of these factors, the what and when of content are easiest to customize in order to maximize viewership and reach. Further,…
YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…
Social media is very popular for facilitating conversations about important topics and bringing forth insights and issues related to these topics. Reddit serves as a platform that fosters social interactions and hosts engaging discussions…
Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize…
After the COVID-19 pandemic caused internet usage to grow by 70%, there has been an increased number of people all across the world using social media. Applications like Twitter, Meta Threads, YouTube, and Reddit have become increasingly…
Platforms are increasingly relying on algorithms to curate the content within users' social media feeds. However, the growing prominence of proprietary, algorithmically curated feeds has concealed what factors influence the presentation of…
The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…
This work investigated about 10,000 COVID-19-related YouTube videos published between January 2023 and October 2024 to evaluate how temporal, lexical, linguistic, and structural factors influenced engagement during the late pandemic period.…
This study proposes content and interaction analysis techniques for a large repository created from social media content. Though we have presented our study for a large platform dedicated to discussions around financial topics, the proposed…
This study explores the interplay between YouTube engagement metrics and the academic impact of cited publications within video descriptions, amid declining trust in traditional journalism and increased reliance on social media for…
At a time when information seekers first turn to digital sources for news and opinion, it is critical that we understand the role that social media plays in human behavior. This is especially true when information consumers also act as…
Monetizing user-generated content in social media such as Reddit, in which users are both content creators and consumers, is challenging. Among the platform's strategies we find Reddit Awards, paid tokens of appreciation given by peer users…
Social media feeds have become central to the Internet. Among the most visible are trending feeds, which rank content deemed timely and relevant. To examine how feed signals influence behaviors and perceptions, we conducted a randomized…
Part of speech tagging is a fundamental NLP task often regarded as solved for high-resource languages such as English. Current state-of-the-art models have achieved high accuracy, especially on the news domain. However, when these models…
People nowadays express their opinions in online spaces, using different forms of interactions such as posting, sharing and discussing with one another. How do these digital traces change in response to events happening in the real world?…
Social media creates crucial mass changes, as popular posts and opinions cast a significant influence on users' decisions and thought processes. For example, the recent Reddit uprising inspired by r/wallstreetbets which had remarkable…
Community rules play a key part in enabling or constraining the behaviors of members in online communities. However, little is unknown regarding whether and to what degree changing rules actually affects community dynamics. In this paper,…
This study investigates how social media sentiment derived from Reddit comments can be used to enhance investment decisions in a way that offers higher returns with lower risk. Using BERTweet we analyzed over 2 million Reddit comments from…
Portraying emotion and trustworthiness is known to increase the appeal of video content. However, the causal relationship between these signals and online user engagement is not well understood. This limited understanding is partly due to a…