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Complex network data problems are increasingly common in many fields of application. Our motivation is drawn from strategic marketing studies monitoring customer choices of specific products, along with co-subscription networks encoding…

Applications · Statistics 2018-09-11 Daniele Durante , Sally Paganin , Bruno Scarpa , David B. Dunson

The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing…

Databases · Computer Science 2024-12-30 Marina Kholod , Nikita Mokrenko

The knowledge of the number of customers is the pillar of retail business analytics. In our setting, we assume that a portion of customers is monitored and easily counted due to the loyalty program while the rest is not monitored. The…

Applications · Statistics 2020-04-07 Ondřej Sokol , Vladimír Holý

The aim of this paper is to get an overview of the online buyer profile, and also some key aspects in the way the online shopping is conducted. In this project we conducted a quantitative research, consisting of a questionnaire based…

General Finance · Quantitative Finance 2016-07-27 Elena-Iulia Apăvăloaie , Liviu Onoriu Marian , Elena Lucia Harpa

Accurately predicting customers' purchase intentions is critical to the success of a business strategy. Current researches mainly focus on analyzing the specific types of products that customers are likely to purchase in the future, little…

The value of raw data is unlocked by converting it into information and knowledge that drives decision-making. Machine Learning (ML) algorithms are capable of analysing large datasets and making accurate predictions. Market segmentation,…

Machine Learning · Statistics 2023-08-29 Diego Vallarino

Product bundling is a common selling mechanism used in online retailing. To set profitable bundle prices, the seller needs to learn consumer preferences from the transaction data. When customers purchase bundles or multiple products,…

Machine Learning · Statistics 2022-09-13 Ningyuan Chen , Setareh Farajollahzadeh , Guan Wang

Advanced metering infrastructure systems record a high volume of residential load data, opening up an opportunity for utilities to understand consumer energy consumption behaviors. Existing studies have focused on load profiling and…

Signal Processing · Electrical Eng. & Systems 2019-07-15 Wen-Jun Tang , Xian-Long Lee , Hao Wang , Hong-Tzer Yang

Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…

Statistics Theory · Mathematics 2007-06-13 Shawndra Hill , Foster Provost , Chris Volinsky

Promotions are commonly used by e-commerce merchants to boost sales. The efficacy of different promotion strategies can help sellers adapt their offering to customer demand in order to survive and thrive. Current approaches to designing…

Human-Computer Interaction · Computer Science 2022-08-03 Chenyang Zhang , Xiyuan Wang , Chuyi Zhao , Yijing Ren , Tianyu Zhang , Zhenhui Peng , Xiaomeng Fan , Quan Li

Customer shopping behavioral features are core to product search ranking models in eCommerce. In this paper, we investigate the effect of lookback time windows when aggregating these features at the (query, product) level over history. By…

Information Retrieval · Computer Science 2024-09-27 Qi Liu , Atul Singh , Jingbo Liu , Cun Mu , Zheng Yan , Jan Pedersen

This study tries to examine the influence of salesperson's customer orientation on customer loyalty. Customer orientation is the approach taken by a salesperson to improve customer relationship and increase sales. Many organizations prefer…

Applications · Statistics 2021-03-03 Prathamesh Muzumdar , George Kurian

Online customer data provides valuable information for product design and marketing research, as it can reveal the preferences of customers. However, analyzing these data using artificial intelligence (AI) for data-driven design is a…

Machine Learning · Computer Science 2024-02-12 Aigin Karimzadeh , Amir Zakery , Mohammadreza Mohammadi , Ali Yavari

This project focuses on analyzing retail market trends using historical sales data, search trends, and customer reviews. By identifying the patterns and trending products, the analysis provides actionable insights for retailers to optimize…

General Finance · Quantitative Finance 2025-02-04 Ke Yuan , Yaoxin Liu , Shriyesh Chandra , Rishav Roy

Fashion, and especially apparel, is the fastest-growing category in online shopping. As consumers requires sensory experience especially for apparel goods for which their appearance matters most, images play a key role not only in conveying…

Human-Computer Interaction · Computer Science 2014-06-16 Wei Di , Anurag Bhardwaj , Vignesh Jagadeesh , Robinson Piramuthu , Elizabeth Churchill

Data mining is a new concept & an exploration and analysis of large data sets, in order to discover meaningful patterns and rules. Many organizations are now using the data mining techniques to find out meaningful patterns from the…

Databases · Computer Science 2011-12-20 Tejaswini Hilage , R. V. Kulkarni

This paper presents a novel data-driven method that determines the daily consumption patterns of customers without smart meters (SMs) to enhance the observability of distribution systems. Using the proposed method, the daily consumption of…

Systems and Control · Computer Science 2019-01-23 Yuxuan Yuan , Kaveh Dehghanpour , Fankun Bu , Zhaoyu Wang

Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products,…

Computation and Language · Computer Science 2021-04-06 Abdessamad Benlahbib

By the growing trend of online shopping and e-commerce websites, recommendation systems have gained more importance in recent years in order to increase the sales ratios of companies. Different algorithms on recommendation systems are used…

Information Retrieval · Computer Science 2017-01-19 Gürkan Alpaslan

For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…

Machine Learning · Computer Science 2007-05-23 Myra Spiliopoulou , Carsten Pohle