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Related papers: Context-Aware Lifelong Sequential Modeling for Onl…

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Deep neural networks (DNNs) that incorporated lifelong sequential modeling (LSM) have brought great success to recommendation systems in various social media platforms. While continuous improvements have been made in domain-specific LSM,…

Information Retrieval · Computer Science 2024-05-20 Ruijie Hou , Zhaoyang Yang , Yu Ming , Hongyu Lu , Zhuobin Zheng , Yu Chen , Qinsong Zeng , Ming Chen

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Since sequential information plays an important role in modeling user behaviors, various sequential recommendation methods have been proposed. Methods based on Markov assumption are widely-used, but independently combine several most recent…

Information Retrieval · Computer Science 2016-09-20 Qiang Liu , Shu Wu , Diyi Wang , Zhaokang Li , Liang Wang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…

Information Retrieval · Computer Science 2023-08-17 Shuwei Chen , Xiang Li , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a…

Information Retrieval · Computer Science 2024-07-08 Haolin Zhou , Junwei Pan , Xinyi Zhou , Xihua Chen , Jie Jiang , Xiaofeng Gao , Guihai Chen

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

Machine Learning · Statistics 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

Sequential recommendation models are crucial for next-item recommendations in online platforms, capturing complex patterns in user interactions. However, many focus on a single behavior, overlooking valuable implicit interactions like…

Information Retrieval · Computer Science 2023-12-18 Shereen Elsayed , Ahmed Rashed , Lars Schmidt-Thieme

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that…

Artificial Intelligence · Computer Science 2026-01-28 Zhicheng Zhang , Zhaocheng Du , Jieming Zhu , Jiwei Tang , Fengyuan Lu , Wang Jiaheng , Song-Li Wu , Qianhui Zhu , Jingyu Li , Hai-Tao Zheng , Zhenhua Dong

Sequential recommender systems aim to model users' evolving preferences by capturing patterns in their historical interactions. Recent advances in this area have leveraged deep neural networks and attention mechanisms to effectively…

Machine Learning · Computer Science 2025-06-17 Siqi Liang , Yudi Zhang , Yubo Wang

Modeling user's historical feedback is essential for Click-Through Rate Prediction in personalized search and recommendation. Existing methods usually only model users' positive feedback information such as click sequences which neglects…

Information Retrieval · Computer Science 2022-03-30 Zhifang Fan , Dan Ou , Yulong Gu , Bairan Fu , Xiang Li , Wentian Bao , Xin-Yu Dai , Xiaoyi Zeng , Tao Zhuang , Qingwen Liu

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does…

Information Retrieval · Computer Science 2017-09-08 Wenjie Pei , Jie Yang , Zhu Sun , Jie Zhang , Alessandro Bozzon , David M. J. Tax

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain rich interaction information, such as the behavior type, time,…

Information Retrieval · Computer Science 2026-04-15 Yimin Lv , Shuli Wang , Beihong Jin , Yisong Yu , Yapeng Zhang , Jian Dong , Yongkang Wang , Xingxing Wang , Dong Wang

In video streaming services, predicting the continuous user's quality of experience (QoE) plays a crucial role in delivering high quality streaming contents to the user. However, the complexity caused by the temporal dependencies in QoE…

Multimedia · Computer Science 2020-08-04 Tho Nguyen Duc , Chanh Minh Tran , Phan Xuan Tan , Eiji Kamioka
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