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Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more…

Information Retrieval · Computer Science 2023-04-06 Qijie Shen , Hong Wen , Jing Zhang , Qi Rao

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain…

Information Retrieval · Computer Science 2021-09-28 Yunfei Chu , Xiaofu Chang , Kunyang Jia , Jingzhen Zhou , Hongxia Yang

Context-aware recommender systems (CARSs) apply sensing and analysis of user context in order to provide personalized services. Adding context to a recommendation model is challenging, since the addition of context may increases both the…

Machine Learning · Computer Science 2020-08-07 Amit Livne , Moshe Unger , Bracha Shapira , Lior Rokach

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the…

Information Retrieval · Computer Science 2024-10-30 Qi Liu , Xuyang Hou , Haoran Jin , Xiaolong Chen , Jin Chen , Defu Lian , Zhe Wang , Jia Cheng , Jun Lei

Click-through rate prediction is a critical task in online advertising. Currently, many existing methods attempt to extract user potential interests from historical click behavior sequences. However, it is difficult to handle sparse user…

Artificial Intelligence · Computer Science 2022-02-08 Wensen Jiang , Yizhu Jiao , Qingqin Wang , Chuanming Liang , Lijie Guo , Yao Zhang , Zhijun Sun , Yun Xiong , Yangyong Zhu

Both reviews and user-item interactions (i.e., rating scores) have been widely adopted for user rating prediction. However, these existing techniques mainly extract the latent representations for users and items in an independent and static…

Information Retrieval · Computer Science 2018-01-01 Libing Wu , Cong Quan , Chenliang Li , Qian Wang , Bolong Zheng

The modeling of users' behaviors is crucial in modern recommendation systems. A lot of research focuses on modeling users' lifelong sequences, which can be extremely long and sometimes exceed thousands of items. These models use the target…

Information Retrieval · Computer Science 2024-07-16 Kaiming Shen , Xichen Ding , Zixiang Zheng , Yuqi Gong , Qianqian Li , Zhongyi Liu , Guannan Zhang

Shared-account Cross-domain Sequential Recommendation (SCSR) task aims to recommend the next item via leveraging the mixed user behaviors in multiple domains. It is gaining immense research attention as more and more users tend to sign up…

Information Retrieval · Computer Science 2022-09-09 Lei Guo , Jinyu Zhang , Li Tang , Tong Chen , Lei Zhu , Hongzhi Yin

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Recommendations can greatly benefit from good representations of the user state at recommendation time. Recent approaches that leverage Recurrent Neural Networks (RNNs) for session-based recommendations have shown that Deep Learning models…

Information Retrieval · Computer Science 2017-06-26 Elena Smirnova , Flavian Vasile

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

With the development of feed-forward models, the default model for sequence modeling has gradually evolved to replace recurrent networks. Many powerful feed-forward models based on convolutional networks and attention mechanism were…

Computation and Language · Computer Science 2023-10-17 Hongyan Hao , Yan Wang , Siqiao Xue , Yudi Xia , Jian Zhao , Furao Shen

In personalized recommendation systems, accurately capturing users' evolving interests and combining them with contextual information is a critical research area. This paper proposes a novel model called the Deep Adaptive Interest Network…

Information Retrieval · Computer Science 2024-12-25 Shuaishuai Huang , Haowei Yang , You Yao , Xueting Lin , Yuming Tu

Recently, deep neural networks are widely applied in recommender systems for their effectiveness in capturing/modeling users' preferences. Especially, the attention mechanism in deep learning enables recommender systems to incorporate…

Information Retrieval · Computer Science 2021-03-17 Jianqing Zhang , Dongjing Wang , Dongjin Yu

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

Information Retrieval · Computer Science 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Most of the existing deep learning-based sequential recommendation approaches utilize the recurrent neural network architecture or self-attention to model the sequential patterns and temporal influence among a user's historical behavior and…

Information Retrieval · Computer Science 2022-01-17 Liwei Huang , Yutao Ma , Yanbo Liu , Bohong , Du , Shuliang Wang , Deyi Li