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Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

Databases · Computer Science 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…

Social and Information Networks · Computer Science 2017-08-08 Ali Vardasbi , Heshaam Faili , Masoud Asadpour

We propose a generalized framework for influence maximization in large-scale, time evolving networks. Many real-life influence graphs such as social networks, telephone networks, and IP traffic data exhibit dynamic characteristics, e.g.,…

Social and Information Networks · Computer Science 2018-08-13 Vijaya Krishna Yalavarthi , Arijit Khan

We study the $r$-complex contagion influence maximization problem. In the influence maximization problem, one chooses a fixed number of initial seeds in a social network to maximize the spread of their influence. In the $r$-complex…

Social and Information Networks · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao , Fang-Yi Yu

Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…

Social and Information Networks · Computer Science 2025-04-16 Laixin Xie , Ying Zhang , Xiyuan Wang , Shiyi Liu , Shenghan Gao , Xingxing Xing , Wei Wan , Haipeng Zhang , Quan Li

In recent years, the exploration of node centrality has received significant attention and extensive investigation, primarily fuelled by its applications in diverse domains such as product recommendations, opinion propagation, disease…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Ting Wei , Yifan Sun , Sen Pei

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

Selecting the optimal subset from all vertices as seeds to maximize the influence in a social network has been a task of interest. Various methods have been proposed to select the optimal vertices in a static network, however, they are…

Social and Information Networks · Computer Science 2020-10-22 Fangqi Li , Chong Di , Shenghong Li

Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…

Social and Information Networks · Computer Science 2022-08-30 Ahmad Asgharian Rezaei , Justin Munoz , Mahdi Jalili , Hamid Khayyam

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

We initiate a systematic study on $\mathit{dynamic}$ $\mathit{influence}$ $\mathit{maximization}$ (DIM). In the DIM problem, one maintains a seed set $S$ of at most $k$ nodes in a dynamically involving social network, with the goal of…

Data Structures and Algorithms · Computer Science 2021-12-30 Binghui Peng

Influence propagation in networks has enjoyed fruitful applications and has been extensively studied in literature. However, only very limited preliminary studies tackled the challenges in handling highly dynamic changes in real networks.…

Social and Information Networks · Computer Science 2018-03-06 Yu Yang , Zhefeng Wang , Tianyuan Jin , Jian Pei , Enhong Chen

The study of continuous-time information diffusion has been an important area of research for many applications in recent years. When only the diffusion traces (cascades) are accessible, cascade-based network inference and influence…

Social and Information Networks · Computer Science 2024-05-22 Keke Huang , Ruize Gao , Bogdan Cautis , Xiaokui Xiao

Influence maximization problem attempts to find a small subset of nodes that makes the expected influence spread maximized, which has been researched intensively before. They all assumed that each user in the seed set we select is activated…

Social and Information Networks · Computer Science 2021-05-21 Jianxiong Guo , Weili Wu

Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

Social and Information Networks · Computer Science 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao

A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…

Social and Information Networks · Computer Science 2022-09-13 Saeid Ghafouri , Seyed Hossein Khasteh , Seyed Omid Azarkasb

The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Social and Information Networks · Computer Science 2017-10-25 Paul Lagrée , Olivier Cappé , Bogdan Cautis , Silviu Maniu