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Uplift modeling is crucial in various applications ranging from marketing and policy-making to personalized recommendations. The main objective is to learn optimal treatment allocations for a heterogeneous population. A primary line of…

Methodology · Statistics 2023-12-20 Preetam Nandy , Xiufan Yu , Wanjun Liu , Ye Tu , Kinjal Basu , Shaunak Chatterjee

One of the most significant challenges in Conditional Average Treatment Effect (CATE) estimation is the statistical discrepancy between distinct treatment groups. To address this issue, we propose a model-agnostic data augmentation method…

Machine Learning · Computer Science 2025-06-17 Ahmed Aloui , Juncheng Dong , Cat P. Le , Vahid Tarokh

Uplift modeling is aimed at estimating the incremental impact of an action on an individual's behavior, which is useful in various application domains such as targeted marketing (advertisement campaigns) and personalized medicine (medical…

Machine Learning · Statistics 2018-11-21 Ikko Yamane , Florian Yger , Jamal Atif , Masashi Sugiyama

Recently, from the personalized medicine perspective, there has been an increased demand to identify subgroups of subjects for whom treatment is effective. Consequently, the estimation of heterogeneous treatment effects (HTE) has been…

Methodology · Statistics 2024-08-02 Ryoma Hieda , Shintaro Yuki , Kensuke Tanioka , Hiroshi Yadohisa

Heterogeneous treatment effect (HTE) estimation is critical in medical research. It provides insights into how treatment effects vary among individuals, which can provide statistical evidence for precision medicine. While most existing…

Machine Learning · Statistics 2025-04-25 Ke Wan , Kensuke Tanioka , Toshio Shimokawa

Estimating how a treatment affects units individually, known as heterogeneous treatment effect (HTE) estimation, is an essential part of decision-making and policy implementation. The accumulation of large amounts of data in many domains,…

Machine Learning · Computer Science 2022-06-28 Christopher Tran , Elena Zheleva

We study the assessment of the accuracy of heterogeneous treatment effect (HTE) estimation, where the HTE is not directly observable so standard computation of prediction errors is not applicable. To tackle the difficulty, we propose an…

Methodology · Statistics 2020-03-10 Zijun Gao , Trevor Hastie , Robert Tibshirani

Dealing with severe class imbalance poses a major challenge for real-world applications, especially when the accurate classification and generalization of minority classes is of primary interest. In computer vision, learning from long…

Computer Vision and Pattern Recognition · Computer Science 2021-11-22 Zidi Xiu , Junya Chen , Ricardo Henao , Benjamin Goldstein , Lawrence Carin , Chenyang Tao

Observational epidemiological studies commonly seek to estimate the causal effect of an exposure on an outcome. Adjustment for potential confounding bias in modern studies is challenging due to the presence of high-dimensional confounding,…

Methodology · Statistics 2025-08-29 Susan Ellul , Stijn Vansteelandt , John B. Carlin , Margarita Moreno-Betancur

Medical diagnosis might fail due to bias. In this work, we identified class-feature bias, which refers to models' potential reliance on features that are strongly correlated with only a subset of classes, leading to biased performance and…

Machine Learning · Computer Science 2025-09-03 Lishi Zuo , Man-Wai Mak , Lu Yi , Youzhi Tu

Uplift modeling aims to estimate the treatment effect on individuals, widely applied in the e-commerce platform to target persuadable customers and maximize the return of marketing activities. Among the existing uplift modeling methods,…

Machine Learning · Computer Science 2023-03-07 Chang Sun , Qianying Li , Guanxiang Wang , Sihao Xu , Yitong Liu

Inferring individualised treatment effects from observational data can unlock the potential for targeted interventions. It is, however, hard to infer these effects from observational data. One major problem that can arise is covariate shift…

Machine Learning · Computer Science 2024-04-25 Damian Machlanski , Spyros Samothrakis , Paul Clarke

In personalized marketing, uplift models estimate incremental effects by modeling how customer behavior changes under alternative treatments. However, real-world data often exhibit biases - such as selection bias, spillover effects, and…

Machine Learning · Computer Science 2026-03-24 Yuxuan Yang , Dugang Liu , Yiyan Huang

Uplift models play a critical role in modern marketing applications to help understand the incremental benefits of interventions and identify optimal targeting strategies. A variety of techniques exist for building uplift models, and it is…

Methodology · Statistics 2025-09-05 Yang Liu , Chaoyu Yuan

The heterogeneity of treatment effect (HTE) lies at the heart of precision medicine. Randomized controlled trials are gold-standard for treatment effect estimation but are typically underpowered for heterogeneous effects. In contrast, large…

Methodology · Statistics 2024-11-14 Shu Yang , Siyi Liu , Donglin Zeng , Xiaofei Wang

In many real-world binary classification tasks (e.g. detection of certain objects from images), an available dataset is imbalanced, i.e., it has much less representatives of a one class (a minor class), than of another. Generally, accurate…

Machine Learning · Statistics 2017-07-14 Evgeny Burnaev , Pavel Erofeev , Artem Papanov

Today, treatment effect estimation at the individual level is a vital problem in many areas of science and business. For example, in marketing, estimates of the treatment effect are used to select the most efficient promo-mechanics; in…

Machine Learning · Computer Science 2019-12-04 Aleksey Buzmakov , Daria Semenova , Maria Temirkaeva

One possible approach to tackle the class imbalance in classification tasks is to resample a training dataset, i.e., to drop some of its elements or to synthesize new ones. There exist several widely-used resampling methods. Recent research…

Machine Learning · Computer Science 2018-09-18 Smolyakov Dmitry , Alexander Korotin , Pavel Erofeev , Artem Papanov , Evgeny Burnaev

Imbalanced classification and spurious correlation are common challenges in data science and machine learning. Both issues are linked to data imbalance, with certain groups of data samples significantly underrepresented, which in turn would…

Machine Learning · Statistics 2026-02-10 Ryumei Nakada , Yichen Xu , Lexin Li , Linjun Zhang

In this study, we systematically investigate the impact of class imbalance on classification performance of convolutional neural networks (CNNs) and compare frequently used methods to address the issue. Class imbalance is a common problem…

Computer Vision and Pattern Recognition · Computer Science 2018-10-16 Mateusz Buda , Atsuto Maki , Maciej A. Mazurowski