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Uplift modeling is a fundamental component of marketing effect modeling, which is commonly employed to evaluate the effects of treatments on outcomes. Through uplift modeling, we can identify the treatment with the greatest benefit. On the…

Machine Learning · Computer Science 2023-11-16 Haowen Wang , Xinyan Ye , Yangze Zhou , Zhiyi Zhang , Longhan Zhang , Jing Jiang

A number of classification problems need to deal with data imbalance between classes. Often it is desired to have a high recall on the minority class while maintaining a high precision on the majority class. In this paper, we review a…

Applications · Statistics 2016-08-23 Ajinkya More

We study the problem of model selection in causal inference, specifically for conditional average treatment effect (CATE) estimation. Unlike machine learning, there is no perfect analogue of cross-validation for model selection as we do not…

Machine Learning · Computer Science 2024-04-30 Divyat Mahajan , Ioannis Mitliagkas , Brady Neal , Vasilis Syrgkanis

In practice, machine learning experts are often confronted with imbalanced data. Without accounting for the imbalance, common classifiers perform poorly and standard evaluation metrics mislead the practitioners on the model's performance. A…

Machine Learning · Computer Science 2020-07-21 Ramiro Camino , Christian Hammerschmidt , Radu State

Uplift is a particular case of conditional treatment effect modeling. Such models deal with cause-and-effect inference for a specific factor, such as a marketing intervention or a medical treatment. In practice, these models are built on…

Machine Learning · Statistics 2021-05-12 Mouloud Belbahri , Olivier Gandouet , Alejandro Murua , Vahid Partovi Nia

Uplift modeling is widely used in performance marketing to estimate effects of promotion campaigns (e.g., increase of customer retention rate). Since it is impossible to observe outcomes of a recipient in treatment (e.g., receiving a…

Machine Learning · Computer Science 2023-12-18 Yao Zhao , Haipeng Zhang , Shiwei Lyu , Ruiying Jiang , Jinjie Gu , Guannan Zhang

A central question in many fields of scientific research is to determine how an outcome would be affected by an action, or to measure the effect of an action (a.k.a treatment effect). In recent years, a need for estimating the heterogeneous…

Methodology · Statistics 2021-08-24 Weijia Zhang , Jiuyong Li , Lin Liu

Class imbalance in real-world data poses a common bottleneck for machine learning tasks, since achieving good generalization on under-represented examples is often challenging. Mitigation strategies, such as under or oversampling the data…

Disordered Systems and Neural Networks · Physics 2025-02-03 Emanuele Loffredo , Mauro Pastore , Simona Cocco , Rémi Monasson

Learning from class imbalanced datasets poses challenges for many machine learning algorithms. Many real-world domains are, by definition, class imbalanced by virtue of having a majority class that naturally has many more instances than its…

Machine Learning · Computer Science 2021-11-08 Mohammed Temraz , Mark T. Keane

Estimating the conditional average treatment effects (CATE) is very important in causal inference and has a wide range of applications across many fields. In the estimation process of CATE, the unconfoundedness assumption is typically…

Machine Learning · Computer Science 2024-12-16 Pengfei Shi , Wei Zhong , Xinyu Zhang , Ningtao Wang , Xing Fu , Weiqiang Wang , Yin Jin

We study the benign overfitting theory in the prediction of the conditional average treatment effect (CATE), with linear regression models. As the development of machine learning for causal inference, a wide range of large-scale models for…

Econometrics · Economics 2022-02-17 Masahiro Kato , Masaaki Imaizumi

Learning from an imbalanced dataset is a tricky proposition. Because these datasets are biased towards one class, most existing classifiers tend not to perform well on minority class examples. Conventional classifiers usually aim to…

Machine Learning · Computer Science 2022-07-18 Tanujit Chakraborty , Ashis Kumar Chakraborty

Estimating treatment effects is one of the most challenging and important tasks of data analysts. In many applications, like online marketing and personalized medicine, treatment needs to be allocated to the individuals where it yields a…

Methodology · Statistics 2022-12-19 Björn Bokelmann , Stefan Lessmann

The purpose of this research report is to present the our learning curve and the exposure to the Machine Learning life cycle, with the use of a Kaggle binary classification data set and taking to explore various techniques from…

Machine Learning · Computer Science 2021-05-25 Mohamed Hamama

Data imbalance is common in production data, where controlled production settings require data to fall within a narrow range of variation and data are collected with quality assessment in mind, rather than data analytic insights. This…

Machine Learning · Statistics 2021-12-17 Rune D. Kjærsgaard , Manja G. Grønberg , Line K. H. Clemmensen

For the last two decades, oversampling has been employed to overcome the challenge of learning from imbalanced datasets. Many approaches to solving this challenge have been offered in the literature. Oversampling, on the other hand, is a…

Machine Learning · Computer Science 2022-06-09 Ahmad B. Hassanat , Ahmad S. Tarawneh , Ghada A. Altarawneh , Abdullah Almuhaimeed

In many social, behavioral, and biomedical sciences, treatment effect estimation is a crucial step in understanding the impact of an intervention, policy, or treatment. In recent years, an increasing emphasis has been placed on…

Methodology · Statistics 2024-10-10 Xinhai Zhang , Xingye Qiao

For several years till date, the major issues in terms of solving for classification problems are the issues of Imbalanced data. Because majority of the machine learning algorithms by default assumes all data are balanced, the algorithms do…

Machine Learning · Statistics 2020-10-12 Richmond Addo Danquah

Estimating the causal effect of a treatment or health policy with observational data can be challenging due to an imbalance of and a lack of overlap between treated and control covariate distributions. In the presence of limited overlap,…

Methodology · Statistics 2025-03-24 Martha Barnard , Jared D. Huling , Julian Wolfson

Randomized experiments have been used to assist decision-making in many areas. They help people select the optimal treatment for the test population with certain statistical guarantee. However, subjects can show significant heterogeneity in…

Artificial Intelligence · Computer Science 2017-05-25 Yan Zhao , Xiao Fang , David Simchi-Levi