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Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after…

Machine Learning · Statistics 2017-07-10 Bora Edizel , Amin Mantrach , Xiao Bai

Link prediction aims to identify potential missing triples in knowledge graphs. To get better results, some recent studies have introduced multimodal information to link prediction. However, these methods utilize multimodal information…

Artificial Intelligence · Computer Science 2023-03-21 Xinhang Li , Xiangyu Zhao , Jiaxing Xu , Yong Zhang , Chunxiao Xing

Contrastive learning has demonstrated promising potential in recommender systems. Existing methods typically construct sparser views by randomly perturbing the original interaction graph, as they have no idea about the authentic user…

Information Retrieval · Computer Science 2025-12-19 Xufeng Liang , Zhida Qin , Chong Zhang , Tianyu Huang , Gangyi Ding

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all…

Machine Learning · Computer Science 2020-07-06 Bin Liu , Chenxu Zhu , Guilin Li , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

Click-through rate (CTR) models in advertising and recommendation systems rely heavily on item ID embeddings, which struggle in item cold-start settings. We present IDProxy, a solution that leverages multimodal large language models (MLLMs)…

Information Retrieval · Computer Science 2026-03-03 Yubin Zhang , Haiming Xu , Guillaume Salha-Galvan , Ruiyan Han , Feiyang Xiao , Yanhua Huang , Li Lin , Yang Luo , Yao Hu

Accurate user interest modeling is important for news recommendation. Most existing methods for news recommendation rely on implicit feedbacks like click for inferring user interests and model training. However, click behaviors usually…

Information Retrieval · Computer Science 2022-02-07 Chuhan Wu , Fangzhao Wu , Tao Qi , Yongfeng Huang

Recommendation systems focus on helping users find items of interest in the situations of information overload, where users' preferences are typically estimated by the past observed behaviors. In contrast, conversational recommendation…

Computation and Language · Computer Science 2022-03-29 Ting-Chun Wang , Shang-Yu Su , Yun-Nung Chen

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Optimizing ranking systems based on user interactions is a well-studied problem. State-of-the-art methods for optimizing ranking systems based on user interactions are divided into online approaches - that learn by directly interacting with…

Information Retrieval · Computer Science 2020-12-09 Harrie Oosterhuis , Maarten de Rijke

For modern recommender systems, the use of low-dimensional latent representations to embed users and items based on their observed interactions has become commonplace. However, many existing recommendation models are primarily designed for…

Information Retrieval · Computer Science 2024-12-30 Lianghao Xia , Meiyan Xie , Yong Xu , Chao Huang

Multimodal recommender systems enhance personalized recommendations in e-commerce and online advertising by integrating visual, textual, and user-item interaction data. However, existing methods often overlook two critical biases: (i) modal…

Information Retrieval · Computer Science 2025-10-15 Jie Yang , Chenyang Gu , Zixuan Liu

Recommender systems learn personalized user preferences from user feedback like clicks. However, user feedback is usually biased towards partially observed interests, leaving many users' hidden interests unexplored. Existing approaches…

Information Retrieval · Computer Science 2024-05-15 Jiaju Chen , Wenjie Wang , Chongming Gao , Peng Wu , Jianxiong Wei , Qingsong Hua

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

The increasing availability and diversity of multimodal data in recommender systems offer new avenues for enhancing recommendation accuracy and user satisfaction. However, these systems must contend with high-dimensional, sparse user-item…

Information Retrieval · Computer Science 2024-12-04 Yasser Khalafaoui , Martino Lovisetto , Basarab Matei , Nistor Grozavu

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…

Machine Learning · Computer Science 2019-07-04 Saeid Soheily Khah , Yiming Wu

Deep learning models in recommender systems are usually trained in the batch mode, namely iteratively trained on a fixed-size window of training data. Such batch mode training of deep learning models suffers from low training efficiency,…

Information Retrieval · Computer Science 2020-09-07 Yichao Wang , Huifeng Guo , Ruiming Tang , Zhirong Liu , Xiuqiang He

Cross-domain recommendation (CDR) aims to alleviate data sparsity by transferring knowledge across domains, yet existing methods primarily rely on coarse-grained behavioral signals and often overlook intra-domain heterogeneity in user…

Human-Computer Interaction · Computer Science 2026-03-10 Daehee Kang , Yeon-Chang Lee
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