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In peer-to-peer (P2P) energy trading, a secured infrastructure is required to manage trade and record monetary transactions. A central server/authority can be used for this. But there is a risk of central authority influencing the energy…
Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like…
Display Ads and the generalized assignment problem are two well-studied online packing problems with important applications in ad allocation and other areas. In both problems, ad impressions arrive online and have to be allocated…
Blockchain has the potential to enhance supply chain management systems by providing stronger assurance in transparency and traceability of traded commodities. However, blockchain does not overcome the inherent issues of data trust in IoT…
Recent research in Internet of things has been widely applied for industrial practices, fostering the exponential growth of data and connected devices. Henceforth, data-driven AI models would be accessed by different parties through certain…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
Fairness in online advertising is often formalized as a distributive justice problem, aiming to ensure that impressions, opportunities, or outcomes are allocated comparably across protected groups. Yet online advertising can still produce…
Being based on Web technologies, Linked Data is distributed and decentralised in its nature. Hence, for the purpose of finding relevant Linked Data on the Web, search indices play an important role. Also for avoiding network communication…
The surge in the spread of misleading information, lies, propaganda, and false facts, frequently known as fake news, raised questions concerning social media's influence in today's fast-moving democratic society. The widespread and rapid…
Ad exchanges are kind of the most popular online advertising marketplaces for trading ad spaces over the Internet. Ad exchanges run auctions to sell diverse ad spaces on the publishers' web-pages to advertisers, who want to display ads on…
Organisations often struggle to identify the causes of change in metrics such as product quality and delivery duration. This task becomes increasingly challenging when the cause lies outside of company borders in multi-echelon supply chains…
There has been an unprecedented surge in the number of service providers offering a wide range of machine learning prediction APIs for tasks such as image classification, language translation, etc. thereby monetizing the underlying data and…
Bitcoin is the most successful cryptocurrency so far. This is mainly due to its novel consensus algorithm, which is based on proof-of-work combined with a cryptographically-protected data structure and a rewarding scheme that incentivizes…
Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…
Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This…
In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the…
The web of today whether you prefer to call it web 2.0, web 3.0, web 5.0 or even the metaverse is at a critical stage of evolution and challenge, largely centered around its crisis of identity. Like teenagers who cannot assess properly…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
Data sharing between online trackers and advertisers is a key component in online behavioral advertising. This sharing can be facilitated through a variety of processes, including those not observable to the user's browser. The…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…