Related papers: AdChain: Decentralized Header Bidding
E-commerce platforms usually present an ordered list, mixed with several organic items and an advertisement, in response to each user's page view request. This list, the outcome of ad auction and allocation processes, directly impacts the…
Ad exchanges are an emerging platform for trading advertisement slots on the web with billions of dollars revenue per year. Every time a user visits a web page, the publisher of that web page can ask an ad exchange to auction off the ad…
Lots of existing web applications include a component for rating internet resources (e.g., social media platforms include mechanisms for rating videos or posts). Based on the obtained rating, the most popular internet resources can generate…
The sharing of public key information is central to the digital credential security model, but the existing Web PKI with its opaque Certification Authorities and synthetic attestations serves a very different purpose. We propose a new…
Peer-to-peer trading and the move to decentralized grids have reshaped the energy markets in the United States. Notwithstanding, such developments lead to new challenges, mainly regarding the safety and authenticity of energy trade. This…
Supply chain data management faces challenges in traceability, transparency, and trust. These issues stem from data silos and communication barriers. This research introduces DIDChain, a framework leveraging blockchain technology,…
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be…
Since the emergence of Ethereum, blockchain-based decentralized applications (DApps) have become increasingly popular and important. To balance the security, performance, and costs, a DApp typically consists of two layers: an on-chain layer…
Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling…
The exploitation of smart contract vulnerabilities in Decentralized Finance (DeFi) has resulted in financial losses exceeding 3 billion US dollars. Existing defense mechanisms primarily focus on detecting and reacting to adversarial…
Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…
Alternating direction method of multiplier (ADMM) is a powerful method to solve decentralized convex optimization problems. In distributed settings, each node performs computation with its local data and the local results are exchanged…
We develop a model of coordination and allocation of decentralized multi-sided markets, in which our theoretical analysis is promisingly optimizing the decentralized transaction packaging process at high-throughput blockchains or Web 3.0…
Bidding is a key element of search advertising, but the variation in bidders' valuations and strategies is often overlooked. Disclosing bid information helps uncover this heterogeneity and enables platforms to tailor their disclosure…
The state-of-the-art mobile edge applications are generating intense traffic and posing rigorous latency requirements to service providers. While resource sharing across multiple service providers can be a way to maximize the utilization of…
Since 2004, different research was handling the challenges in the centralized voting systems, e-voting protocols and recently the decentralized voting. So electronic voting puts forward some difficulties regarding the voter anonymity, the…
Today's online advertisers procure digital ad impressions through interacting with autobidding platforms: advertisers convey high level procurement goals via setting levers such as budget, target return-on-investment, max cost per click,…
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises…
Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…
Online advertising systems typically use a cascaded architecture to manage massive requests and candidate volumes, where the ranking stages allocate traffic based on eCPM (predicted CTR $\times$ Bid). With the increasing popularity of…