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We study an auction setting in which bidders bid for placement of their content within a summary generated by a large language model (LLM), e.g., an ad auction in which the display is a summary paragraph of multiple ads. This generalizes…

Computer Science and Game Theory · Computer Science 2024-04-15 Kumar Avinava Dubey , Zhe Feng , Rahul Kidambi , Aranyak Mehta , Di Wang

This paper highlights the importance of personalization in large language models and introduces the LaMP benchmark -- a novel benchmark for training and evaluating language models for producing personalized outputs. LaMP offers a…

Computation and Language · Computer Science 2024-06-06 Alireza Salemi , Sheshera Mysore , Michael Bendersky , Hamed Zamani

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma:…

Machine Learning · Computer Science 2026-05-12 Peiran Yun , Wenxin Xu , Jiayuan Liu , Yihang Zhang , Liang Zeng , Lingkai Kong , Tonghan Wang

Large Audio-Language Models (LALMs) have demonstrated strong performance in audio understanding and generation. Yet, our extensive benchmarking reveals that their behavior is largely generic (e.g., summarizing spoken content) and fails to…

Computation and Language · Computer Science 2026-01-08 Yuwen Wang , Xinyuan Qian , Tian-Hao Zhang , Jiaran Gao , Yuchen Pan , Xin Wang , Zhou Pan , Chen Wei , Yiming Wang

This paper investigates the behavior of simulated AI agents (large language models, or LLMs) in auctions, introducing a novel synthetic data-generating process to help facilitate the study and design of auctions. We find that LLMs -- when…

Computer Science and Game Theory · Computer Science 2025-07-15 Anand Shah , Kehang Zhu , Yanchen Jiang , Jeffrey G. Wang , Arif K. Dayi , John J. Horton , David C. Parkes

The commercialization of LLM applications is the next frontier in online advertising, with LLM-native advertising emerging as a promising paradigm by integrating ads into LLM-generated content. However, classic mechanisms are no longer…

Computer Science and Game Theory · Computer Science 2026-04-28 Chujie Zhao , Qun Hu , Shiping Song , Dagui Chen , Han Zhu , Jian Xu , Bo Zheng

Aligning Large Language Models (LLMs) to cater to different human preferences, learning new skills, and unlearning harmful behavior is an important problem. Search-based methods, such as Best-of-N or Monte-Carlo Tree Search, are performant,…

Machine Learning · Computer Science 2024-05-13 Seungwook Han , Idan Shenfeld , Akash Srivastava , Yoon Kim , Pulkit Agrawal

Large language model (LLM)-based agents are increasingly expected to negotiate, coordinate, and transact autonomously, yet existing benchmarks lack principled settings for evaluating language-mediated economic interaction among multiple…

Artificial Intelligence · Computer Science 2026-02-06 Xianyang Liu , Shangding Gu , Dawn Song

High relevance of retrieved and re-ranked items to the search query is the cornerstone of successful product search, yet measuring relevance of items to queries is one of the most challenging tasks in product information retrieval, and…

We conduct experiments with algorithmic pricing agents based on Large Language Models (LLMs). In oligopoly settings, LLM-based pricing agents quickly and autonomously reach supracompetitive prices and profits. Variation in seemingly…

General Economics · Economics 2026-03-09 Sara Fish , Yannai A. Gonczarowski , Ran I. Shorrer

This paper investigates the integration of large language models (LLMs) as reasoning agents in repeated spectrum auctions within heterogeneous networks (HetNets). While auction-based mechanisms have been widely employed for efficient…

Networking and Internet Architecture · Computer Science 2026-03-06 Ismail Lotfi , Ali Ghrayeb , Samson Lasaulce , Merouane Debbah

Personalized text generation presents a specialized mechanism for delivering content that is specific to a user's personal context. While the research progress in this area has been rapid, evaluation still presents a challenge. Traditional…

Computation and Language · Computer Science 2023-10-19 Yaqing Wang , Jiepu Jiang , Mingyang Zhang , Cheng Li , Yi Liang , Qiaozhu Mei , Michael Bendersky

This paper studies retrieval-augmented approaches for personalizing large language models (LLMs), which potentially have a substantial impact on various applications and domains. We propose the first attempt to optimize the retrieval models…

Computation and Language · Computer Science 2024-04-19 Alireza Salemi , Surya Kallumadi , Hamed Zamani

Large Language Models (LLMs) have achieved remarkable success across diverse natural language tasks, yet the reward models employed for aligning LLMs often encounter challenges of reward hacking, where the approaches predominantly rely on…

Computation and Language · Computer Science 2026-03-06 Biao Liu , Ning Xu , Junming Yang , Hao Xu , Xin Geng

In a sequential auction with multiple bidding agents, it is highly challenging to determine the ordering of the items to sell in order to maximize the revenue due to the fact that the autonomy and private information of the agents heavily…

Artificial Intelligence · Computer Science 2018-10-16 Sicco Verwer , Yingqian Zhang , Qing Chuan Ye

We investigate auction mechanisms for AI-generated content, focusing on applications like ad creative generation. In our model, agents' preferences over stochastically generated content are encoded as large language models (LLMs). We…

Computer Science and Game Theory · Computer Science 2024-07-03 Paul Duetting , Vahab Mirrokni , Renato Paes Leme , Haifeng Xu , Song Zuo

Large Language Models (LLMs) have demonstrated remarkable capabilities, yet their transition to real-world applications reveals a critical limitation: the inability to adapt to individual preferences while maintaining alignment with…

Computation and Language · Computer Science 2025-05-06 Jian Guan , Junfei Wu , Jia-Nan Li , Chuanqi Cheng , Wei Wu

This paper introduces a framework for the automated evaluation of natural language texts. A manually constructed rubric describes how to assess multiple dimensions of interest. To evaluate a text, a large language model (LLM) is prompted…

Computation and Language · Computer Science 2025-01-03 Helia Hashemi , Jason Eisner , Corby Rosset , Benjamin Van Durme , Chris Kedzie

Large language models (LLMs) can generate survey responses at low cost, but their reliability varies substantially across questions and is unknown before data collection. Deploying LLMs in surveys still requires costly human responses for…

Machine Learning · Computer Science 2026-04-15 Zikun Ye , Jiameng Lyu , Rui Tao

Multimodal Large Language Models (MLLMs) have become increasingly important due to their state-of-the-art performance and ability to integrate multiple data modalities, such as text, images, and audio, to perform complex tasks with high…

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