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The random utility model (RUM, McFadden and Richter, 1990) has been the standard tool to describe the behavior of a population of decision makers. RUM assumes that decision makers behave as if they maximize a rational preference over a…

General Economics · Economics 2022-07-05 Victor H. Aguiar , Maria Jose Boccardi , Nail Kashaev , Jeongbin Kim

The Random Utility Model (RUM) is the leading model to represent the aggregate choices of a heterogeneous population of preference maximizers. We show that if (and only if) preferences are sufficiently uncorrelated, RUM choices can also be…

Theoretical Economics · Economics 2025-05-29 Daniele Caliari , Henrik Petri

We study a dynamic generalization of stochastic rationality in consumer behavior, the Dynamic Random Utility Model (DRUM). Under DRUM, a consumer draws a utility function from a stochastic utility process and maximizes this utility subject…

Theoretical Economics · Economics 2022-04-18 Nail Kashaev , Victor H. Aguiar

Given data on the choices made by consumers for different offer sets, a key challenge is to develop parsimonious models that describe and predict consumer choice behavior while being amenable to prescriptive tasks such as pricing and…

Machine Learning · Statistics 2025-04-15 Yanqiu Ruan , Xiaobo Li , Karthyek Murthy , Karthik Natarajan

The (static) utility maximization model of Afriat (1967), which is the standard in analysing choice behavior, is under scrutiny. We propose the Dynamic Random Utility Model (DRUM) that is more flexible than the framework of Afriat (1967)…

Theoretical Economics · Economics 2023-08-04 Nail Kashaev , Victor H. Aguiar , Martin Plávala , Charles Gauthier

This paper develops and implements a nonparametric test of Random Utility Models. The motivating application is to test the null hypothesis that a sample of cross-sectional demand distributions was generated by a population of rational…

Statistics Theory · Mathematics 2018-12-06 Yuichi Kitamura , Jörg Stoye

We study random utility (RU) rationality with aggregation when the underlying alternatives in each aggregate vary across consumers and are unobserved, as is typical for an outside option. RUM over the underlying alternatives is the natural…

Theoretical Economics · Economics 2026-03-10 Yuexin Liao , Kota Saito , Alec Sandroni

A long-standing question about consumer behavior is whether individuals' observed purchase decisions satisfy the revealed preference (RP) axioms of the utility maximization theory (UMT). Researchers using survey or experimental panel data…

Econometrics · Economics 2020-09-21 Victor H. Aguiar , Nail Kashaev

We explore the influence of framing on decision-making, where some products are framed (e.g., displayed, recommended, endorsed, or labeled). We introduce a novel choice function that captures observed variations in framed alternatives.…

Theoretical Economics · Economics 2025-02-04 Paul H. Y. Cheung , Yusufcan Masatlioglu

This paper examines the Random Utility Model (RUM) in repeated stochastic choice settings where decision-makers lack full information about payoffs. We propose a gradient-based learning algorithm that embeds RUM into an online…

Theoretical Economics · Economics 2025-06-23 Emerson Melo

Random Utility Models (RUMs) are a classical framework for modeling user preferences and play a key role in reward modeling for Reinforcement Learning from Human Feedback (RLHF). However, a crucial shortcoming of many of these techniques is…

Machine Learning · Computer Science 2026-05-28 Yeshwanth Cherapanamjeri , Constantinos Daskalakis , Gabriele Farina , Sobhan Mohammadpour

The random utility model, a cornerstone in economics, is axiomatized by Falmagne (1978) and McFadden and Richter (1990) with the assumption that if a menu is observable, the choice frequencies of all alternatives are also observable.…

Theoretical Economics · Economics 2025-10-07 Haruki Kono , Kota Saito , Alec Sandroni

This paper studies the Random Utility Model (RUM) in a repeated stochastic choice situation, in which the decision maker is imperfectly informed about the payoffs of each available alternative. We develop a gradient-based learning algorithm…

Theoretical Economics · Economics 2022-08-16 Emerson Melo

This paper discusses {General Random Utility Models (GRUMs)}. These are a class of parametric models that generate partial ranks over alternatives given attributes of agents and alternatives. We propose two preference elicitation scheme for…

Artificial Intelligence · Computer Science 2013-09-27 Hossein Azari Soufiani , David C. Parkes , Lirong Xia

This paper introduces the RUMBoost model, a novel discrete choice modelling approach that combines the interpretability and behavioural robustness of Random Utility Models (RUMs) with the generalisation and predictive ability of deep…

Machine Learning · Computer Science 2024-11-19 Nicolas Salvadé , Tim Hillel

This paper introduces the distributionally robust random utility model (DRO-RUM), which allows the preference shock (unobserved heterogeneity) distribution to be misspecified or unknown. We make three contributions using tools from the…

Theoretical Economics · Economics 2023-03-13 David Müller , Emerson Melo , Ruben Schlotter

There is a growing need for discrete choice models that account for the complex nature of human choices, escaping traditional behavioral assumptions such as the transitivity of pairwise preferences. Recently, several parametric models of…

Machine Learning · Computer Science 2018-10-12 Rahul Makhijani

Nontransitive choices have long been an area of curiosity within economics. However, determining whether nontransitive choices represent an individual's preference is a difficult task since choice data is inherently stochastic. This paper…

Theoretical Economics · Economics 2023-05-01 Mogens Fosgerau , John Rehbeck

The Random Utility Maximization model is by far the most adopted framework to estimate consumer choice behavior. However, behavioral economics has provided strong empirical evidence of irrational choice behavior, such as halo effects, that…

Econometrics · Economics 2021-09-10 Sanjay Dominik Jena , Andrea Lodi , Claudio Sole

Random Utility Models (RUMs), which subsume Plackett-Luce model (PL) as a special case, are among the most popular models for preference learning. In this paper, we consider RUMs with features and their mixtures, where each alternative has…

Machine Learning · Computer Science 2022-05-04 Zhibing Zhao , Ao Liu , Lirong Xia
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