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Identifying influential nodes is crucial in social network analysis. Existing methods often neglect local opinion leader tendencies, resulting in overlapping influence ranges for seed nodes. Furthermore, approaches based on vanilla graph…

Social and Information Networks · Computer Science 2025-08-15 Ronghua Lin , Runbin Yao , Yijia Wang , Junjie Lin , Zhengyang Wu , Yong Tang

Influence maximization (IM) is a fundamental problem in complex network analysis, with a wide range of real-world applications. To date, existing approaches to influential node identification in IM have predominantly relied on standard…

Social and Information Networks · Computer Science 2026-04-20 Qianshi Wang , Xilong Qu , Wenbin Pei , Nan Li , Qiang Zhang

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

The influence maximization (IM) problem as defined in the seminal paper by Kempe et al. has received widespread attention from various research communities, leading to the design of a wide variety of solutions. Unfortunately, this classical…

Databases · Computer Science 2017-09-28 Hui Li , Sourav S Bhowmick , Jiangtao Cui , Jianfeng Ma

Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms…

Social and Information Networks · Computer Science 2021-05-11 Gokhan Gokturk , Kamer Kaya

The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

Social and Information Networks · Computer Science 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

For the purpose of maximizing the spread of influence caused by a certain small number k of nodes in a social network, we are asked to find a k-subset of nodes (i.e., a seed set) with the best capacity to influence the nodes not in it. This…

Social and Information Networks · Computer Science 2022-06-07 Enqiang Zhu , Haosen Wang , Yu Zhang , Kai Zhang , Chanjuan Liu

In social networks, people influence each other through social links, which can be represented as propagation among nodes in graphs. Influence minimization (IMIN) is the problem of manipulating the structures of an input graph (e.g.,…

Machine Learning · Computer Science 2025-02-04 Junghun Lee , Hyunju Kim , Fanchen Bu , Jihoon Ko , Kijung Shin

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

Social and Information Networks · Computer Science 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…

Social and Information Networks · Computer Science 2017-02-21 Xiaohan Shan , Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

Influence maximization is the task of finding k seed nodes in a social network such that the expected number of activated nodes in the network (under certain influence propagation model), referred to as the influence spread, is maximized.…

Social and Information Networks · Computer Science 2019-10-21 Wei Chen , Ruihan Wu , Zheng Yu

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

Motivated by online social networks that are linked together through overlapping users, we study the influence maximization problem on a multiplex, with each layer endowed with its own model of influence diffusion. This problem is a novel…

Social and Information Networks · Computer Science 2018-02-07 Alan Kuhnle , Md Abdul Alim , Xiang Li , Huiling Zhang , My T. Thai