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Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…

Social and Information Networks · Computer Science 2023-06-07 Yuting Feng , Ankitkumar Patel , Bogdan Cautis , Hossein Vahabi

This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we…

Social and Information Networks · Computer Science 2019-12-03 Guangmo Tong , Ruiqi Wang , Zheng Dong

In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…

Discrete Mathematics · Computer Science 2011-11-08 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan , Suresh Venkatasubramanian

Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in…

Social and Information Networks · Computer Science 2018-08-17 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis

Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…

Social and Information Networks · Computer Science 2025-07-01 Rahul Kumar Gautam

Link recommendation systems in online social networks (OSNs), such as Facebook's ``People You May Know'', Twitter's ``Who to Follow'', and Instagram's ``Suggested Accounts'', facilitate the formation of new connections among users. This…

Social and Information Networks · Computer Science 2024-03-01 Xiaolong Chen , Yifan Song , Jing Tang

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

The influence maximization (IM) problem involves identifying a set of key individuals in a social network who can maximize the spread of influence through their network connections. With the advent of geometric deep learning on graphs,…

Social and Information Networks · Computer Science 2024-12-11 Yunming Hui , Shihan Wang , Melisachew Wudage Chekol , Stevan Rudinac , Inez Maria Zwetsloot

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Influence maximization (IM) is a combinatorial problem of identifying a subset of nodes called the seed nodes in a network (graph), which when activated, provide a maximal spread of influence in the network for a given diffusion model and a…

Machine Learning · Computer Science 2022-05-31 Sai Munikoti , Balasubramaniam Natarajan , Mahantesh Halappanavar

Influence Maximization (IM) is a pivotal concept in social network analysis, involving the identification of influential nodes within a network to maximize the number of influenced nodes, and has a wide variety of applications that range…

Social and Information Networks · Computer Science 2025-09-10 Matteo Bergamaschi , Sara Venturini , Francesco Tudisco , Francesco Rinaldi

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…

Physics and Society · Physics 2022-02-09 Jiamin Ou , Vincent Buskens , Arnout Van De Rijt , Debabrata Panja

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti

Influence maximization (IM) is the problem of finding a seed vertex set which is expected to incur the maximum influence spread on a graph. It has various applications in practice such as devising an effective and efficient approach to…

Distributed, Parallel, and Cluster Computing · Computer Science 2020-08-10 Gokhan Gokturk , Kamer Kaya