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Maximizing utility with a budget constraint is the primary goal for advertisers in real-time bidding (RTB) systems. The policy maximizing the utility is referred to as the optimal bidding strategy. Earlier works on optimal bidding strategy…

Machine Learning · Computer Science 2020-04-02 Aritra Ghosh , Saayan Mitra , Somdeb Sarkhel , Viswanathan Swaminathan

Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing these easily observable metrics, however, fails to optimize…

Machine Learning · Computer Science 2020-07-10 Daisuke Moriwaki , Yuta Hayakawa , Isshu Munemasa , Yuta Saito , Akira Matsui

Advertisers increasingly use automated bidding to optimize their ad campaigns on online advertising platforms. Autobidding optimizes an advertiser's objective subject to various constraints, e.g. average ROI and budget constraints. In this…

Computer Science and Game Theory · Computer Science 2024-04-16 Gagan Aggarwal , Giannis Fikioris , Mingfei Zhao

This paper presents a multi-agent reinforcement learning algorithm to represent strategic bidding behavior in freight transport markets. Using this algorithm, we investigate whether feasible market equilibriums arise without any central…

Machine Learning · Computer Science 2021-02-19 Wouter van Heeswijk

Uncertainties in renewable generation and demand dynamics challenge day-ahead scheduling. To enhance renewable penetration and maintain intra-day balance, we develop a multi-agent reinforcement learning framework for self-interested…

Multiagent Systems · Computer Science 2026-04-13 Junhao Ren , Honglin Gao , Lan Zhao , Qiyu Kang , Gaoxi Xiao , Yajuan Sun

Incentive mechanisms for crowdsourcing are designed to incentivize financially self-interested workers to generate and report high-quality labels. Existing mechanisms are often developed as one-shot static solutions, assuming a certain…

Computer Science and Game Theory · Computer Science 2018-06-04 Zehong Hu , Yitao Liang , Yang Liu , Jie Zhang

We present DeepGen, a system deployed at web scale for automatically creating sponsored search advertisements (ads) for BingAds customers. We leverage state-of-the-art natural language generation (NLG) models to generate fluent ads from…

Computation and Language · Computer Science 2022-10-21 Konstantin Golobokov , Junyi Chai , Victor Ye Dong , Mandy Gu , Bingyu Chi , Jie Cao , Yulan Yan , Yi Liu

Distributed Artificial Intelligence-Generated Content (AIGC) has attracted significant attention, but two key challenges remain: maximizing subjective Quality of Experience (QoE) and improving energy efficiency, which are particularly…

Networking and Internet Architecture · Computer Science 2025-04-24 Hongyang Du , Ruichen Zhang , Dusit Niyato , Jiawen Kang , Zehui Xiong , Shuguang Cui , Xuemin Shen , Dong In Kim

Diffusion models, a powerful and universal generative AI technology, have achieved tremendous success in computer vision, audio, reinforcement learning, and computational biology. In these applications, diffusion models provide flexible…

Machine Learning · Computer Science 2024-04-12 Minshuo Chen , Song Mei , Jianqing Fan , Mengdi Wang

We consider the problem of online dynamic mechanism design for sequential auctions in unknown environments, where the underlying market and, thus, the bidders' values vary over time as interactions between the seller and the bidders…

Computer Science and Game Theory · Computer Science 2025-10-27 Vincent Leon , S. Rasoul Etesami

Diffusion policies trained via offline behavioral cloning have recently gained traction in robotic motion generation. While effective, these policies typically require a large number of trainable parameters. This model size affords powerful…

Robotics · Computer Science 2025-04-29 Xiatao Sun , Shuo Yang , Yinxing Chen , Francis Fan , Yiyan Liang , Daniel Rakita

The global ambitions of a carbon-neutral society necessitate a stable and robust smart grid that capitalises on frequency reserves of renewable energy. Frequency reserves are resources that adjust power production or consumption in real…

Artificial Intelligence · Computer Science 2021-04-15 Thimal Kempitiya , Seppo Sierla , Daswin De Silva , Matti Yli-Ojanpera , Damminda Alahakoon , Valeriy Vyatkin

Display advertising is an important online advertising type where banner advertisements (shortly ad) on websites are usually measured by how many times they are viewed by online users. There are two major channels to sell ad views. They can…

Computer Science and Game Theory · Computer Science 2017-01-20 Bowei Chen

As commerce shifts to digital marketplaces, platforms increasingly monetize traffic through Sponsored Shopping auctions. Unlike classic ``Sponsored Search", where an advertiser typically bids for a single link, these settings involve…

Computer Science and Game Theory · Computer Science 2026-02-27 Paul Dütting , Yuhao Li , Renato Paes Leme , Kelly Spendlove , Yifeng Teng

This paper presents a novel approach to improving autonomous vehicle control in environments lacking clear road markings by integrating a diffusion-based motion predictor within an Active Inference Framework (AIF). Using a simulated parking…

Robotics · Computer Science 2024-06-04 Yufei Huang , Yulin Li , Andrea Matta , Mohsen Jafari

Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products.…

Machine Learning · Statistics 2019-08-20 Dagui Chen , Junqi Jin , Weinan Zhang , Fei Pan , Lvyin Niu , Chuan Yu , Jun Wang , Han Li , Jian Xu , Kun Gai

We propose a multi-agent distributed reinforcement learning algorithm that balances between potentially conflicting short-term reward and sparse, delayed long-term reward, and learns with partial information in a dynamic environment. We…

Machine Learning · Computer Science 2022-04-06 Jing Tan , Ramin Khalili , Holger Karl

Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers. In RTB, the ad with the highest bid price will be displayed to the user. This ad…

Computer Science and Game Theory · Computer Science 2018-05-23 Xiang Chen

Today's online advertisers procure digital ad impressions through interacting with autobidding platforms: advertisers convey high level procurement goals via setting levers such as budget, target return-on-investment, max cost per click,…

Information Retrieval · Computer Science 2023-07-13 Jason Cheuk Nam Liang , Haihao Lu , Baoyu Zhou

In this paper, we study the problem of learning to bid in repeated first-price auctions with budget constraints. In each period, the decision maker needs to submit a bid to win the auction and maximize the total collected reward, subject to…

Optimization and Control · Mathematics 2026-03-10 Zeng Fu , Jiashuo Jiang , Yuan Zhou