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Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…

Social and Information Networks · Computer Science 2023-06-16 Yandi Li , Haobo Gao , Yunxuan Gao , Jianxiong Guo , Weili Wu

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…

Social and Information Networks · Computer Science 2023-06-07 Yuting Feng , Ankitkumar Patel , Bogdan Cautis , Hossein Vahabi

The least cost influence maximization problem aims to determine minimum cost of partial (e.g., monetary) incentives initially given to the influential spreaders on a social network, so that these early adopters exert influence toward their…

Optimization and Control · Mathematics 2022-09-28 Cheng-Lung Chen , Eduardo Pasiliao , Vladimir Boginski

Influence maximization is the task of finding the smallest set of nodes whose activation in a social network can trigger an activation cascade that reaches the targeted network coverage, where threshold rules determine the outcome of…

Artificial Intelligence · Computer Science 2021-04-16 Manqing Ma , Gyorgy Korniss , Boleslaw K. Szymanski

Spreading processes are fundamental to complex networks. Identifying influential spreaders with dual local and global roles presents a crucial yet challenging task. To address this, our study proposes a novel method, the Basic Cycle Ratio…

Social and Information Networks · Computer Science 2025-10-01 Wenxin Zheng , Wenfeng Shi , Tianlong Fan , Linyuan Lv

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the…

Social and Information Networks · Computer Science 2016-06-14 Wei Chen , Tian Lin , Zihan Tan , Mingfei Zhao , Xuren Zhou

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

We propose a generalized framework for influence maximization in large-scale, time evolving networks. Many real-life influence graphs such as social networks, telephone networks, and IP traffic data exhibit dynamic characteristics, e.g.,…

Social and Information Networks · Computer Science 2018-08-13 Vijaya Krishna Yalavarthi , Arijit Khan

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the…

Physics and Society · Physics 2018-05-04 Sen Pei , Flaviano Morone , Hernán A. Makse

Finding influential spreaders of information and disease in networks is an important theoretical problem, and one of considerable recent interest. It has been almost exclusively formulated as a node-ranking problem -- methods for…

Populations and Evolution · Quantitative Biology 2017-08-14 Jain Gu , Sungmin Lee , Jari Saramäki , Petter Holme

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

Social and Information Networks · Computer Science 2025-09-10 Mingyang Feng , Qi Zhao , Shan He , Yuhui Shi

In recent years, the exploration of node centrality has received significant attention and extensive investigation, primarily fuelled by its applications in diverse domains such as product recommendations, opinion propagation, disease…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Ting Wei , Yifan Sun , Sen Pei

We consider the optimization problem of seeding a spreading process on a temporal network so that the expected size of the resulting outbreak is maximized. We frame the problem for a spreading process following the rules of the…

Physics and Society · Physics 2020-10-20 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization…

Social and Information Networks · Computer Science 2020-12-17 Aida Rahmattalabi , Shahin Jabbari , Himabindu Lakkaraju , Phebe Vayanos , Max Izenberg , Ryan Brown , Eric Rice , Milind Tambe

Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures have been used to describe individuals' affinity to…

Social and Information Networks · Computer Science 2022-10-26 Balázs R. Sziklai , Balázs Lengyel