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Online experimentation, also known as A/B testing, is the gold standard for measuring product impacts and making business decisions in the tech industry. The validity and utility of experiments, however, hinge on unbiasedness and sufficient…

Applications · Statistics 2020-12-17 Min Liu , Jialiang Mao , Kang Kang

Failure to accurately measure the outcomes of an experiment can lead to bias and incorrect conclusions. Online controlled experiments (aka AB tests) are increasingly being used to make decisions to improve websites as well as mobile and…

Other Computer Science · Computer Science 2019-04-01 Jayant Gupchup , Yasaman Hosseinkashi , Pavel Dmitriev , Daniel Schneider , Ross Cutler , Andrei Jefremov , Martin Ellis

Making ideal decisions as a product leader in a web-facing company is extremely difficult. In addition to navigating the ambiguity of customer satisfaction and achieving business goals, one must also pave a path forward for ones' products…

AB-testing is a very popular technique in web companies since it makes it possible to accurately predict the impact of a modification with the simplicity of a random split across users. One of the critical aspects of an AB-test is its…

Machine Learning · Statistics 2015-02-02 Cyrille Dubarry

Online experiments (A/B tests) are widely regarded as the gold standard for evaluating recommender system variants and guiding launch decisions. However, a variety of biases can distort the results of the experiment and mislead…

Information Retrieval · Computer Science 2025-09-03 Chen Zheng , Zhenyu Zhao

Computational chemistry has become an important complement to experimental measurements. In order to choose among the multitude of the existing approximations, it is common to use benchmark data sets, and to issue recommendations based on…

Chemical Physics · Physics 2020-04-02 Andreas Savin , Pascal Pernot

Computational experiments have become essential for scientific discovery, allowing researchers to test hypotheses, analyze complex datasets, and validate findings. However, as computational experiments grow in scale and complexity, ensuring…

Distributed, Parallel, and Cluster Computing · Computer Science 2025-04-03 Eleni Adamidi , Panayiotis Deligiannis , Nikos Foutris , Thanasis Vergoulis

With the extensive use of digital devices, online experimental platforms are commonly used to conduct experiments to collect data for evaluating different variations of products, algorithms, and interface designs, a.k.a., A/B tests. In…

Methodology · Statistics 2024-07-09 Qiong Zhang , Lulu Kang , Xinwei Deng

Measurement is a fundamental operation in quantum computing and has many important use cases in quantum algorithms. This article provides a comprehensive overview of the basic measurement operations in quantum computing and represents a…

Online A/B experiments generate millions of user-activity records each day, yet experimenters need timely forecasts to guide roll-outs and safeguard user experience. Motivated by the problem of activity prediction for A/B tests at Amazon,…

Applications · Statistics 2025-05-27 Mario Beraha , Lorenzo Masoero , Stefano Favaro , Thomas S. Richardson

Experimental evaluation is an integral part in the design process of algorithms. Publicly available benchmark instances are widely used to evaluate methods in SAT solving. For the interpretation of results and the design of algorithm…

Artificial Intelligence · Computer Science 2021-09-10 Markus Iser , Luca Springer , Carsten Sinz

A B testing serves as the gold standard for large scale, data driven decision making in online businesses. To mitigate metric variability and enhance testing sensitivity, control variates and regression adjustment have emerged as prominent…

Methodology · Statistics 2025-10-13 Yu Zhang , Bokui Wan , Yongli Qin

Online Controlled Experiments (OCE) are the gold standard to measure impact and guide decisions for digital products and services. Despite many methodological advances in this area, the scarcity of public datasets and the lack of a…

Applications · Statistics 2022-01-19 C. H. Bryan Liu , Ângelo Cardoso , Paul Couturier , Emma J. McCoy

Machine learning models are being used extensively in many important areas, but there is no guarantee a model will always perform well or as its developers intended. Understanding the correctness of a model is crucial to prevent potential…

Machine Learning · Computer Science 2021-04-13 Huong Ha , Sunil Gupta , Santu Rana , Svetha Venkatesh

We study optimal variance reduction solutions for count and ratio metrics in online controlled experiments. Our methods leverage flexible machine learning tools to incorporate covariates that are independent from the treatment but have…

Methodology · Statistics 2022-09-05 Ying Jin , Shan Ba

A challenge that machine learning practitioners in the industry face is the task of selecting the best model to deploy in production. As a model is often an intermediate component of a production system, online controlled experiments such…

Machine Learning · Statistics 2021-05-31 Zhenwen Dai , Praveen Chandar , Ghazal Fazelnia , Ben Carterette , Mounia Lalmas-Roelleke

Randomized experiments play a major role in data-driven decision making across many different fields and disciplines. In medicine, for example, randomized controlled trials (RCTs) are the backbone of clinical trial methodology for testing…

Applications · Statistics 2016-08-30 Andrew W. Correia

Very little attention has been paid to the comparison of efficiency between high accuracy statistical parsers. This paper proposes one machine-independent metric that is general enough to allow comparisons across very different parsing…

Computation and Language · Computer Science 2007-05-23 Brian Roark , Eugene Charniak

Companies offering web services routinely run randomized online experiments to estimate the causal impact associated with the adoption of new features and policies on key performance metrics of interest. These experiments are used to…

Methodology · Statistics 2023-07-13 Lorenzo Masoero , Doug Hains , James McQueen

The design of reliable indicators to anticipate critical transitions in complex systems is an im portant task in order to detect a coming sudden regime shift and to take action in order to either prevent it or mitigate its consequences. We…

Data Analysis, Statistics and Probability · Physics 2022-12-14 Martin Heßler , Oliver Kamps