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Online controlled experiments (A/B tests) are fundamental to data-driven decision-making in the digital economy. However, their real-world application is frequently compromised by two critical shortcomings: the use of statistically flawed…

Applications · Statistics 2025-09-30 Srijesh Pillai , Rajesh Kumar Chandrawat

Participants in online experiments often enroll over time, which can compromise sample representativeness due to temporal shifts in covariates. This issue is particularly critical in A/B tests, online controlled experiments extensively used…

General Economics · Economics 2026-03-30 Chen Wang , Shichao Han , Shan Huang

Experimentation in online digital platforms is used to inform decision making. Specifically, the goal of many experiments is to optimize a metric of interest. Null hypothesis statistical testing can be ill-suited to this task, as it is…

Methodology · Statistics 2024-12-10 Timothy Sudijono , Simon Ejdemyr , Apoorva Lal , Martin Tingley

Mutual Information (MI) is a powerful statistical measure that quantifies shared information between random variables, particularly valuable in high-dimensional data analysis across fields like genomics, natural language processing, and…

Machine Learning · Computer Science 2024-12-02 Andre O. Falcao

While there exists a large amount of literature on the general challenges of and best practices for trustworthy online A/B testing, there are limited studies on sample size estimation, which plays a crucial role in trustworthy and efficient…

Methodology · Statistics 2023-08-21 Jing Zhou , Jiannan Lu , Anas Shallah

eBay's experimentation platform runs hundreds of A/B tests on any given day. The platform integrates with the tracking infrastructure and customer experience servers, provides the sampling service for experiments, and has the responsibility…

Applications · Statistics 2023-03-10 Keyu Nie , Zezhong Zhang , Bingquan Xu , Tao Yuan

Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website visitors. Stratified sampling is a traditional technique for…

Online evaluation of machine learning models is typically conducted through A/B experiments. Sequential statistical tests are valuable tools for analysing these experiments, as they enable researchers to stop data collection early without…

Methodology · Statistics 2025-10-08 Alexey Kurennoy , Majed Dodin , Tural Gurbanov , Ana Peleteiro Ramallo

In the context of a large software testing company, we have deployed the model-based testing (MBT) approach to take the company's test automation practices to higher levels of maturity /and capability. We have chosen, from a set of…

Software Engineering · Computer Science 2021-04-07 Vahid Garousi , Alper Buğra Keleş , Yunus Balaman , Zeynep Özdemir Güler , Andrea Arcuri

On-line experimentation (also known as A/B testing) has become an integral part of software development. To timely incorporate user feedback and continuously improve products, many software companies have adopted the culture of agile…

Applications · Statistics 2019-08-13 Yu Wang , Somit Gupta , Jiannan Lu , Ali Mahmoudzadeh , Sophia Liu

There is an emerging consensus in the scientific software community that progress in scientific research is dependent on the "quality and accessibility of software at all levels" (wssspe.researchcomputing.org.uk/). This progress depends on…

Software Engineering · Computer Science 2018-04-10 George K. Thiruvathukal , Shilpika , Nicholas J. Hayward , Konstantin Läufer

Bootstrapping is a useful technique for estimating the uncertainty of a predictor, for example, confidence intervals for prediction. It is typically used on small to moderate sized datasets, due to its high computation cost. This work…

Machine Learning · Computer Science 2013-12-19 Zhen Qin , Vaclav Petricek , Nikos Karampatziakis , Lihong Li , John Langford

A/B testing is gaining attention in the automotive sector as a promising tool to measure causal effects from software changes. Different from the web-facing businesses, where A/B testing has been well-established, the automotive domain…

Software Engineering · Computer Science 2021-11-12 Yuchu Liu , David Issa Mattos , Jan Bosch , Helena Holmström Olsson , Jonn Lantz

A/B testing is widexly used in the industry to optimize customer facing websites. Many companies employ experimentation specialists to facilitate and improve the process of A/B testing. Here, we present the application of A/B testing to…

Information Retrieval · Computer Science 2024-06-25 Melanie J. I. Müller

Recent advances in probabilistic modelling have led to a large number of simulation-based inference algorithms which do not require numerical evaluation of likelihoods. However, a public benchmark with appropriate performance metrics for…

Machine Learning · Statistics 2021-04-12 Jan-Matthis Lueckmann , Jan Boelts , David S. Greenberg , Pedro J. Gonçalves , Jakob H. Macke

During the last decade, the information technology industry has adopted a data-driven culture, relying on online metrics to measure and monitor business performance. Under the setting of big data, the majority of such metrics approximately…

Applications · Statistics 2018-09-14 Alex Deng , Ulf Knoblich , Jiannan Lu

AI has the potential to transform scientific discovery by analyzing vast datasets with little human effort. However, current workflows often do not provide the accuracy or statistical guarantees that are needed. We introduce active…

Computer Vision and Pattern Recognition · Computer Science 2025-11-21 Max Hamilton , Jinlin Lai , Wenlong Zhao , Subhransu Maji , Daniel Sheldon

A common dilemma encountered by many upon implementing an optimization method or experiment, whether it be a reinforcement learning algorithm, or A/B testing, is deciding on what metric to optimize for. Very often short-term metrics, which…

Applications · Statistics 2019-06-17 Yoni Schamroth , Liron Gat Kahlon , Boris Rabinovich , David Steinberg

Brain-computer interface (BCI) builds a bridge between human brain and external devices by recording brain signals and translating them into commands for devices to perform the user's imagined action. The core of the BCI system is the…

Methodology · Statistics 2025-07-08 Jingyi Zheng , Huajun Huang , Yuyan Yi , Yuexin Li , Shu-Chin Lin

Online controlled experimentation is widely adopted for evaluating new features in the rapid development cycle for web products and mobile applications. Measurement of the overall experiment sample is a common practice to quantify the…

Human-Computer Interaction · Computer Science 2022-01-27 Zhenyu Zhao , Yan He , Miao Chen