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Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the…

Machine Learning · Computer Science 2020-01-10 Shu-Ting Shi , Wenhao Zheng , Jun Tang , Qing-Guo Chen , Yao Hu , Jianke Zhu , Ming Li

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Efficiently scaling industrial Click-Through Rate (CTR) prediction has recently attracted significant research attention. Existing approaches typically employ early aggregation of user behaviors to maintain efficiency. However, such…

Information Retrieval · Computer Science 2026-02-12 Mingyang Liu , Yong Bai , Zhangming Chan , Sishuo Chen , Xiang-Rong Sheng , Han Zhu , Jian Xu , Xinyang Chen

Transformers have become the cornerstone of modern large-scale language models, but their reliance on softmax attention poses a computational bottleneck at both training and inference. Recurrent models offer high efficiency, but compressing…

Computation and Language · Computer Science 2025-11-20 Xiuying Wei , Anunay Yadav , Razvan Pascanu , Caglar Gulcehre

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Recent studies on Click-Through Rate (CTR) prediction has reached new levels by modeling longer user behavior sequences. Among others, the two-stage methods stand out as the state-of-the-art (SOTA) solution for industrial applications. The…

Information Retrieval · Computer Science 2022-09-27 Qiwei Chen , Yue Xu , Changhua Pei , Shanshan Lv , Tao Zhuang , Junfeng Ge

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

Information Retrieval · Computer Science 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…

Information Retrieval · Computer Science 2022-07-12 Zhishan Zhao , Sen Yang , Guohui Liu , Dawei Feng , Kele Xu

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu

The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

Information Retrieval · Computer Science 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

Information Retrieval · Computer Science 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

Retrieval-Augmented Machine Translation (RAMT) is attracting growing attention. This is because RAMT not only improves translation metrics, but is also assumed to implement some form of domain adaptation. In this contribution, we study…

Computation and Language · Computer Science 2023-10-16 Maxime Bouthors , Josep Crego , François Yvon

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang
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