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Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

Machine Learning · Computer Science 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more specifically, building predictive models based on the click behavior…

Information Retrieval · Computer Science 2021-05-25 Wenjie Wang , Fuli Feng , Xiangnan He , Hanwang Zhang , Tat-Seng Chua

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we…

Machine Learning · Computer Science 2024-08-07 Shiwei Li , Huifeng Guo , Lu Hou , Wei Zhang , Xing Tang , Ruiming Tang , Rui Zhang , Ruixuan Li

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Retrieval-augmented language models (LMs) have received much attention recently. However, typically the retriever is not trained jointly as a native component of the LM, but added post-hoc to an already-pretrained LM, which limits the…

Computation and Language · Computer Science 2024-07-23 Ohad Rubin , Jonathan Berant

Constructing click models and extracting implicit relevance feedback information from the interaction between users and search engines are very important to improve the ranking of search results. Using neural network to model users' click…

Information Retrieval · Computer Science 2023-02-01 Yingfei Wang , Jianping Liu , Jian Wang , Xiaofeng Wang , Meng Wang , Xintao Chu

Despite significant progress of generative models in the natural sciences, their controllability remains challenging. One fundamentally missing aspect of molecular or protein generative models is an inductive bias that can reflect…

Machine Learning · Computer Science 2023-08-25 Jannis Born , Matteo Manica

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns - a stark contrast to the smooth, predictable gains seen in large language models. We identify the root…

Information Retrieval · Computer Science 2025-11-18 Bencheng Yan , Yuejie Lei , Zhiyuan Zeng , Di Wang , Kaiyi Lin , Pengjie Wang , Jian Xu , Bo Zheng

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature…

Information Retrieval · Computer Science 2019-04-30 Bin Liu , Ruiming Tang , Yingzhi Chen , Jinkai Yu , Huifeng Guo , Yuzhou Zhang