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Online platforms such as YouTube, Instagram heavily rely on recommender systems to decide what content to present to users. Producers, in turn, often create content that is likely to be recommended to users and have users engage with it. To…

Computer Science and Game Theory · Computer Science 2025-02-21 Krishna Acharya , Varun Vangala , Jingyan Wang , Juba Ziani

In content recommender systems such as TikTok and YouTube, the platform's recommendation algorithm shapes content producer incentives. Many platforms employ online learning, which generates intertemporal incentives, since content produced…

Computer Science and Game Theory · Computer Science 2024-06-24 Xinyan Hu , Meena Jagadeesan , Michael I. Jordan , Jacob Steinhardt

Content creators compete for user attention. Their reach crucially depends on algorithmic choices made by developers on online platforms. To maximize exposure, many creators adapt strategically, as evidenced by examples like the sprawling…

Computer Science and Game Theory · Computer Science 2023-07-07 Jiri Hron , Karl Krauth , Michael I. Jordan , Niki Kilbertus , Sarah Dean

Many online platforms predominantly rank items by predicted user engagement. We believe that there is much unrealized potential in including non-engagement signals, which can improve outcomes both for platforms and for society as a whole.…

Social and Information Networks · Computer Science 2024-02-13 Tom Cunningham , Sana Pandey , Leif Sigerson , Jonathan Stray , Jeff Allen , Bonnie Barrilleaux , Ravi Iyer , Smitha Milli , Mohit Kothari , Behnam Rezaei

Most recommendation engines today are based on predicting user engagement, e.g. predicting whether a user will click on an item or not. However, there is potentially a large gap between engagement signals and a desired notion of "value"…

Social and Information Networks · Computer Science 2021-07-20 Smitha Milli , Luca Belli , Moritz Hardt

Driven by the new economic opportunities created by the creator economy, an increasing number of content creators rely on and compete for revenue generated from online content recommendation platforms. This burgeoning competition reshapes…

Information Retrieval · Computer Science 2024-04-30 Fan Yao , Yiming Liao , Mingzhe Wu , Chuanhao Li , Yan Zhu , James Yang , Qifan Wang , Haifeng Xu , Hongning Wang

This paper develops a theoretical model of platform competition where user-generated content (UGC) quality arises endogenously from the composition of the user base. Users differ in their relative preferences for content quality and network…

Theoretical Economics · Economics 2026-05-19 Bohan Zhang

Content creators compete for exposure on recommendation platforms, and such strategic behavior leads to a dynamic shift over the content distribution. However, how the creators' competition impacts user welfare and how the relevance-driven…

Computer Science and Game Theory · Computer Science 2023-05-04 Fan Yao , Chuanhao Li , Denis Nekipelov , Hongning Wang , Haifeng Xu

The prevalence of low-quality content on online platforms is often attributed to the absence of meaningful entry requirements. This motivates us to investigate whether implicit or explicit entry barriers, alongside appropriate reward…

Computer Science and Game Theory · Computer Science 2025-09-03 Haiqing Zhu , Lexing Xie , Yun Kuen Cheung

Recent scholarly work has extensively examined the phenomenon of algorithmic collusion driven by AI-enabled pricing algorithms. However, online platforms commonly deploy recommender systems that influence how consumers discover and purchase…

Artificial Intelligence · Computer Science 2024-12-17 Xingchen Xu , Stephanie Lee , Yong Tan

Human attention has become a scarce and strategically contested resource in digital environments. Content providers increasingly engage in excessive competition for visibility, often prioritizing attention-grabbing tactics over substantive…

Physics and Society · Physics 2026-02-09 Masaki Chujyo , Isamu Okada , Hitoshi Yamamoto , Dongwoo Lim , Fujio Toriumi

On User-Generated Content (UGC) platforms, recommendation algorithms significantly impact creators' motivation to produce content as they compete for algorithmically allocated user traffic. This phenomenon subtly shapes the volume and…

Computer Science and Game Theory · Computer Science 2024-11-04 Fan Yao , Yiming Liao , Jingzhou Liu , Shaoliang Nie , Qifan Wang , Haifeng Xu , Hongning Wang

Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…

Human-Computer Interaction · Computer Science 2018-06-05 Nim Dvir , Ruti Gafni

Most modern recommendation algorithms are data-driven: they generate personalized recommendations by observing users' past behaviors. A common assumption in recommendation is that how a user interacts with a piece of content (e.g., whether…

Computers and Society · Computer Science 2024-05-12 Sarah H. Cen , Andrew Ilyas , Jennifer Allen , Hannah Li , Aleksander Madry

Social media platforms are ecosystems in which many decisions are constantly made for the benefit of the creators in order to maximize engagement, which leads to a maximization of income. The decisions, ranging from collaboration to public…

Computer Science and Game Theory · Computer Science 2025-06-09 Arjan Khadka

User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how…

Social and Information Networks · Computer Science 2017-11-03 Luca M. Aiello , Rossano Schifanella , Miriam Redi , Stacey Svetlichnaya , Frank Liu , Simon Osindero

Online bidding serves as a fundamental information system in mobile ecosystems, facilitating real-time ad allocation across billions of devices while optimizing both platform performance and user experience through data-driven decision…

Computer Science and Game Theory · Computer Science 2026-01-07 Huanyu Yan , Yu Huo , Min Lu , Weitong Ou , Xingyan Shi , Ruihe Shi , Xiaoying Tang

Algorithms that favor popular items are used to help us select among many choices, from engaging articles on a social media news feed to songs and books that others have purchased, and from top-raked search engine results to highly-cited…

Computers and Society · Computer Science 2026-05-19 Azadeh Nematzadeh , Giovanni Luca Ciampaglia , Filippo Menczer , Alessandro Flammini

Competition between traditional platforms is known to improve user utility by aligning the platform's actions with user preferences. But to what extent is alignment exhibited in data-driven marketplaces? To study this question from a…

Computer Science and Game Theory · Computer Science 2023-01-18 Meena Jagadeesan , Michael I. Jordan , Nika Haghtalab

Online social networks (e.g. Facebook, Twitter, Youtube) provide a popular, cost-effective and scalable framework for sharing user-generated contents. This paper addresses the intrinsic incentive problems residing in social networks using a…

Social and Information Networks · Computer Science 2011-09-21 Yu Zhang , Jaeok Park , Mihaela van der Schaar
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