Related papers: GACE: Learning Graph-Based Cross-Page Ads Embeddin…
The multi-criteria (MC) recommender system, which leverages MC rating information in a wide range of e-commerce areas, is ubiquitous nowadays. Surprisingly, although graph neural networks (GNNs) have been widely applied to develop various…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…
Self-supervised knowledge-graph completion (KGC) relies on estimating a scoring model over (entity, relation, entity)-tuples, for example, by embedding an initial knowledge graph. Prediction quality can be improved by calibrating the…
Most recommender systems research focuses on binary historical user-item interaction encodings to predict future interactions. User features, item features, and interaction strengths remain largely under-utilized in this space or only…
In large-scale advertising recommendation systems, retrieval serves as a critical component, aiming to efficiently select a subset of candidate ads relevant to user behaviors from a massive ad inventory for subsequent ranking and…
Recently, neural models for information retrieval are becoming increasingly popular. They provide effective approaches for product search due to their competitive advantages in semantic matching. However, it is challenging to use…
We present collaborative similarity embedding (CSE), a unified framework that exploits comprehensive collaborative relations available in a user-item bipartite graph for representation learning and recommendation. In the proposed framework,…
Unsupervised graph representation learning aims to distill various graph information into a downstream task-agnostic dense vector embedding. However, existing graph representation learning approaches are designed mainly under the node…
Generative pre-training via discrete diffusion provides dense reconstruction supervision across all feature fields simultaneously, mitigating representation collapse from data sparsity in CTR prediction. However, all existing generative CTR…
Mobile payment such as Alipay has been widely used in our daily lives. To further promote the mobile payment activities, it is important to run marketing campaigns under a limited budget by providing incentives such as coupons, commissions…
Recently, Graph Neural Networks (GNNs) have proven their effectiveness for recommender systems. Existing studies have applied GNNs to capture collaborative relations in the data. However, in real-world scenarios, the relations in a…
Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…
Graph Convolutional Networks (GCN) have been recently employed as core component in the construction of recommender system algorithms, interpreting user-item interactions as the edges of a bipartite graph. However, in the absence of side…
The rapid growth of Internet services and mobile devices provides an excellent opportunity to satisfy the strong demand for the personalized item or product recommendation. However, with the tremendous increase of users and items,…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…
In the user targeting and expanding of new shows on a video platform, the key point is how their embeddings are generated. It's supposed to be personalized from the perspective of both users and shows. Furthermore, the pursue of both…
Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…
Recommender systems play a crucial role in addressing the issue of information overload by delivering personalized recommendations to users. In recent years, there has been a growing interest in leveraging graph neural networks (GNNs) for…
A fundamental task for knowledge graphs (KGs) is knowledge graph completion (KGC). It aims to predict unseen edges by learning representations for all the entities and relations in a KG. A common concern when learning representations on…
Generative query suggestion using large language models offers a powerful way to enhance conversational systems, but aligning outputs with nuanced user preferences remains a critical challenge. To address this, we introduce a multi-stage…