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Generative models are increasingly being explored in click-through rate (CTR) prediction field to overcome the limitations of the conventional discriminative paradigm, which rely on a simple binary classification objective. However,…

Information Retrieval · Computer Science 2025-11-19 Moyu Zhang , Yujun Jin , Yun Chen , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

As science advances, the academic community has published millions of research papers. Researchers devote time and effort to search relevant manuscripts when writing a paper or simply to keep up with current research. In this paper, we…

Information Retrieval · Computer Science 2018-12-11 Haofeng Jia , Erik Saule

In order to avoid repeated task offloading and realize the reuse of popular task computing results, we construct a novel content caching-assisted vehicular edge computing (VEC) framework. In the face of irregular network topology and…

Multiagent Systems · Computer Science 2024-10-15 Jinjin Shen , Yan Lin , Yijin Zhang , Weibin Zhang , Feng Shu , Jun Li

Many graph embedding approaches have been proposed for knowledge graph completion via link prediction. Among those, translating embedding approaches enjoy the advantages of light-weight structure, high efficiency and great interpretability.…

Computation and Language · Computer Science 2020-10-13 Hao Huang , Guodong Long , Tao Shen , Jing Jiang , Chengqi Zhang

Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…

Information Retrieval · Computer Science 2022-01-19 Ke Hu , Yi Qi , Jianqiang Huang , Jia Cheng , Jun Lei

We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…

Machine Learning · Computer Science 2017-07-11 Xun Liu , Wei Xue , Lei Xiao , Bo Zhang

Graph Neural Networks (GNN) have shown remarkable performance in different tasks. However, there are a few studies about GNN on recommender systems. GCN as a type of GNNs can extract high-quality embeddings for different entities in a…

Information Retrieval · Computer Science 2022-01-17 Taher Hekmatfar , Saman Haratizadeh , Parsa Razban , Sama Goliaei

Graph Neural Networks deliver strong classification results but often suffer from poor calibration performance, leading to overconfidence or underconfidence. This is particularly problematic in high stakes applications where accurate…

Machine Learning · Computer Science 2025-03-03 Dingyi Zhuang , Chonghe Jiang , Yunhan Zheng , Shenhao Wang , Jinhua Zhao

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

Following the success of Word2Vec embeddings, graph embeddings (GEs) have gained substantial traction. GEs are commonly generated and evaluated extrinsically on downstream applications, but intrinsic evaluations of the original graph…

Machine Learning · Computer Science 2023-09-06 Hong Yung Yip , Chidaksh Ravuru , Neelabha Banerjee , Shashwat Jha , Amit Sheth , Aman Chadha , Amitava Das

Training deep learning models on limited data while maintaining generalization is one of the fundamental challenges in molecular property prediction. One effective solution is transferring knowledge extracted from abundant datasets to those…

Machine Learning · Computer Science 2024-09-26 Soorin Yim , Dae-Woong Jeong , Sung Moon Ko , Sumin Lee , Hyunseung Kim , Chanhui Lee , Sehui Han

As a prevalent problem in online advertising, CTR prediction has attracted plentiful attention from both academia and industry. Recent studies have been reported to establish CTR prediction models in the graph neural networks (GNNs)…

Information Retrieval · Computer Science 2023-02-01 Panyu Zhai , Yanwu Yang , Chunjie Zhang

The cold-start problem is a long-standing challenge in recommender systems due to the lack of user-item interactions, which significantly hurts the recommendation effect over new users and items. Recently, meta-learning based methods…

Information Retrieval · Computer Science 2024-05-07 Yuxiang Shi , Yue Ding , Bo Chen , Yuyang Huang , Yule Wang , Ruiming Tang , Dong Wang

The customization of recommended content to users holds significant importance in enhancing user experiences across a wide spectrum of applications such as e-commerce, music, and shopping. Graph-based methods have achieved considerable…

Information Retrieval · Computer Science 2023-12-05 Narges Sadat Fazeli Dehkordi , Hadi Zare , Parham Moradi , Mahdi Jalili

This paper proposes Text mAtching based SequenTial rEcommendation model (TASTE), which maps items and users in an embedding space and recommends items by matching their text representations. TASTE verbalizes items and user-item interactions…

Information Retrieval · Computer Science 2023-08-29 Zhenghao Liu , Sen Mei , Chenyan Xiong , Xiaohua Li , Shi Yu , Zhiyuan Liu , Yu Gu , Ge Yu

Learning effective embedding has been proved to be useful in many real-world problems, such as recommender systems, search ranking and online advertisement. However, one of the challenges is data sparsity in learning large-scale item…

Machine Learning · Computer Science 2019-05-27 Yi Ouyang , Bin Guo , Xing Tang , Xiuqiang He , Jian Xiong , Zhiwen Yu

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling bring extensive computational burden and neglect noise problems,…

Information Retrieval · Computer Science 2022-05-02 Xiaoxiao Xu , Zhiwei Fang , Qian Yu , Ruoran Huang , \\Chaosheng Fan , Yong Li , Yang He , Changping Peng , Zhangang Lin , Jingping Shao

Most modern recommender systems predict users preferences with two components: user and item embedding learning, followed by the user-item interaction modeling. By utilizing the auxiliary review information accompanied with user ratings,…

Information Retrieval · Computer Science 2022-05-17 Jie Shuai , Kun Zhang , Le Wu , Peijie Sun , Richang Hong , Meng Wang , Yong Li